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ASO Strategy Manager
2 months ago
Tripledot Studios is a dynamic mobile games company founded by a team of industry experts from renowned organizations in the gaming sector. With a workforce of 500 individuals, our headquarters is in London, complemented by offices in various global locations.
Recognized by the Financial Times as the Fastest Growing Business in Europe. Honored with the Tech Growth Business of the Year award. Awarded Best Mobile Developer by PocketGamer.
We pride ourselves on being a leading force in the Casual mobile gaming industry, driven by a passion for creating engaging experiences. Our team thrives on innovation and problem-solving, fostering an environment where creativity flourishes.
Position Overview
As the ASO Manager at Tripledot Studios, you will spearhead our App Store Optimization initiatives across diverse markets for our game portfolio.
Your role will involve crafting and implementing ASO strategies aimed at enhancing our visibility on app stores. A comprehensive understanding of the algorithms governing the App Store and Google Play Store is essential, as you will play a pivotal role in our organic audience expansion.
Key Responsibilities
Develop and execute effective App Store Optimization strategies;Enhance app titles, descriptions, visuals, and other key elements;Collaborate with the Creative Marketing team to produce engaging assets;Conduct regular analysis and reporting on ASO performance;Monitor competitor strategies and market trends;Coordinate the launch of new applications with cross-functional teams;Work closely with the Marketing team to ensure cohesive app store presentations.
Required Skills and Experience
Minimum of 2 years in App Store Optimization for mobile applications or games;In-depth knowledge of ASO principles and algorithms;Familiarity with ASO tools such as App Store Connect and Google Play Console;Strong analytical skills with a data-driven approach;Excellent time management and project coordination abilities;Effective communication skills for collaboration with diverse teams;Proficiency in MS Excel and AppsFlyer;Detail-oriented with strong presentation skills.
Why Join Tripledot?
Enjoy 25 days of paid holiday, plus bank holidays.Hybrid working model: office attendance three days a week.Opportunity for 20 days of remote work annually.Participate in regular company events and team-building activities.Access to continuous professional development opportunities.Comprehensive private medical coverage.Life assurance and critical illness protection.Health cash plan to assist with medical expenses.Dental coverage for your oral health.Support for family formation and fertility journeys.Confidential Employee Assistance Program for personal support.Cycle to Work Scheme for a sustainable commute.Contributory pension plan for your future security.