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Content Strategist

2 months ago

Birmingham, Birmingham, United Kingdom AF Selection Full time

About the Role:

We're excited to be assisting AF Selection, a leading business, as they seek a skilled Copywriter with strong ecommerce experience to join their team.

Key Responsibilities:

  • Develop and manage all commercially optimized digital content for various online channels, including D2C, B2B, and 3rd party marketplaces.
  • Create SEO-optimized written content to drive sales across multiple ecommerce channels, including 3rd party marketplaces.
  • Be responsible for all product written content across its lifecycle, ensuring accuracy and compliance.
  • Produce content required for sales and marketing operations, including brand 'tone of voice', social media communications, and LinkedIn and Amazon A+ content.
  • Deliver long copy inspiration, research-led articles, and interview-based content to engage a wide trade and consumer audience.
  • Contribute to strategic brand development through research and evolution of the brand's proposition, vision, voice, and story.
  • Manage a small team of digital copywriters.

Requirements:

  • Experience working within an ecommerce environment.
  • Creation of SEO-rich product titles, features, and descriptions to support online sales across multiple ecommerce platforms, including marketplaces.
  • Creation of long-form written content to drive awareness and engagement.
  • Creative thinking in response to a brief.

Work Arrangement:

This role is offered on a hybrid basis, with 3 days in the office.