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Digital Analytics Leader
2 months ago
Reed is seeking a highly skilled and experienced Lead Digital Analyst to spearhead our Digital Trading & Marketing Analytics team. As a key member of our organization, you will play a pivotal role in shaping the team's strategic direction and fostering strong relationships with key stakeholders.
Key Responsibilities:
- Develop and implement a comprehensive digital analytics strategy to drive commercial actions and achieve revenue targets.
- Lead the Digital Trading & Marketing Analytics team, defining the roadmap and ensuring the delivery of high-quality insights that inform business decisions.
- Collaborate with stakeholders at all levels to create new reporting requirements that drive cross-departmental decision-making.
- Simplify complex data sets to provide clear, actionable reports and analyses.
- Promote the development of self-service reporting dashboards and champion the adoption of new tracking and reporting capabilities.
Requirements:
- Proven experience leading a Digital Analytics team or as a Lead Web Analyst in a fast-paced, commercial eCommerce setting.
- Expertise in Google Analytics 360 and hands-on experience with GA4.
- Proficiency in dashboard presentation platforms such as Data Studio, Tableau, with Looker experience being advantageous.
- Strong command of BigQuery and familiarity with Google Analytics UA/GA4 schema.
- Competence in mapping event tracking to BigQuery GA schemas.
- Solid understanding of digital data structures, including data flow from websites to Google Analytics and BigQuery.
- Knowledge of MVT, A/B testing, and analytics tools.
- Awareness of GDPR legislation and its implications for digital analytics.
- Exceptional interpersonal and communication skills, with a track record of influencing others.
- Leadership skills with the ability to mentor and develop a team.
- Commercial acumen, analytical prowess, and proven decision-making capabilities.
- Self-motivated with the ability to work independently, manage time effectively, and prioritise tasks.
- Experience in designing and implementing new processes in a dynamic environment.
- Comfortable working with ambiguity in an international context.
- Flexible and collaborative, able to work in a cross-functional, matrixed environment.
- Initiative, teamwork, and adaptability are essential.
- SQL proficiency.
