Public Relations and Partnerships Specialist

4 weeks ago

London, Greater London, United Kingdom HF Holidays Full time

PR & PARTNERSHIPS MANAGER

Location: Borehamwood Hertfordshire / Hybrid / Min 2 days a week in the Office

Contract: Permanent Full Time, 37.5 Hours a week

Salary: £45,000 - £50,000

Reporting to: Digital Marketing Manager

Employee Benefits: 33 Days Holiday pro rata inclusive of bank holidays Pension Contributions Volunteer Day Group Life Assurance Cinema Discounts Online Shopping Discounts Cycle to work Scheme Discounted Gym Membership Virtual GP Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more Exclusive discounts on our holidays for you, your friends and family Annual familiarization visit at any of our country houses for you and your family

Key Responsibilities:

The focus of this role is to enhance the visibility of the brand, uphold a positive public image, and ensure comprehensive media representation. Your main duties will include:

  • Crafting a detailed PR and partnership strategy in collaboration with the Senior Marketing Manager, supported by a PR agency for execution.
  • Overseeing the PR agency and managing associated expenditures.
  • Boosting brand visibility through securing favorable media coverage on both local and national levels.
  • Generating, overseeing, and approving diverse content types, including press releases, newsletters, blogs, and thought leadership articles.
  • Establishing and nurturing robust relationships with key media outlets, brand partners, and stakeholders within the travel and tourism sector, including tourist boards.
  • Organizing and managing media engagement initiatives such as press trips, media inquiries, and interviews.
  • Conducting research, outreach, and management of brand partners in alignment with a strategic partnership framework and commercial objectives.
  • Collaborating with existing partners to implement activation plans that align with strategic goals set with the Senior Marketing Manager.
  • Creating a measurement framework to communicate results and monitor return on investment.
  • Engaging with the broader marketing team and other departments to transform customer experiences into positive narratives.
  • Preparing design briefs for all PR & partnerships materials with assistance from the Marketing Services Executive.
  • Gaining insights into the market and competitive landscape to provide trends and insights during marketing and product team discussions.
  • Working alongside the Senior Marketing Manager to manage the PR agency budget and assess ROI from partnerships.
  • Occasional travel may be required, with expenses covered.

Candidate Profile:

We invite applications from individuals who possess the following essential qualifications:

  • A minimum of 5 years of experience in a PR role, whether in an agency or in-house setting.
  • Experience in managing a PR agency or working within one.
  • A relevant degree in English, Media, Journalism, or Communications is preferred.
  • Exceptional copywriting skills and a keen eye for detail.
  • Proven ability to build relationships with media, senior stakeholders, and members.
  • Strong organizational skills with demonstrated project management experience.
  • A natural collaborator who thrives under pressure and communicates effectively, both verbally and in writing.

Desirable Skills:

  • Experience within the travel, tourism, or hospitality sectors is advantageous.

About HF Holidays:

HF Holidays is a B Corp Certified British heritage brand with over 110 years of experience in organizing walking holidays across the UK, Europe, and beyond. We have been pioneers in this field since 1913, offering over 260 meticulously curated guided and self-guided walking tours on six continents and in 40 destinations worldwide. Operated as a co-operative, we prioritize people in all our endeavors and take pride in being part of a community that shares a passion for the great outdoors. Our guiding principles are friendship, fun, fresh air, and the feel-good factor. Our team of 500 is distributed across remote locations, our head office in Hertfordshire, and our 16 country houses situated in some of the UK's most cherished national parks and landscapes.

Equity and Diversity Commitment:

HF Holidays is committed to creating a work environment that respects the dignity and worth of every individual, free from discrimination. We are an equal opportunity employer and do not discriminate against candidates based on any protected characteristics. We also provide reasonable adjustments to qualified individuals with disabilities in accordance with applicable laws.

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