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Global Marketing Director
2 months ago
About the Role
As a senior leader at Lenovo, you will be responsible for leading the company's strategy focused on deep insight, brand marketing, online lead generation and acquisition, traditional and online advertising, product marketing, and communications for Lenovo's large enterprise customers and sales organization.
Key Responsibilities
- Develop and execute a strategic marketing vision for the SMB organization within Lenovo.
- Collaborate with internal business units to evolve, customize, and deliver on SMB messaging local to NA, EMEA, LATAM, and AP.
- Develop programs with quantifiable objectives to measure results - KPIs that reflect customer behavior and the value of marketing channels.
- Test and develop hypotheses regarding how to best market to Lenovo's varying customer segments, SMB.
- Develop overall content marketing strategy for engaging with customers and generating lead opportunities for sales.
- Perform competitive analysis / market intelligence on competitors and their channel programs.
Requirements
- 5-8 years of experience in marketing roles with progressing levels of responsibility.
- B2B marketing experience in Technology industry with a demonstrated track record of success.
- Ability to recruit and build high performing teams operating with data-based decision making.
- Channel, distribution knowledge and skills are a strong asset.
- Fluency in digital marketing program development and management.
- Email marketing, Direct mail, Paid search / search engine optimization.
- Marketing measurement and testing disciplines.
- Marketing and customer databases.
- Campaign management.
- Reporting and analysis tools.
- Business systems integration - marketing, order, fulfillment, follow-up.
- Website/eCommerce strategy and execution.
- Sales management - setting budgets, revenue goals and quotas.
- Pricing strategy, promotional development, and execution.
- Follow through with customer and ensure delivery of full solutions portfolio.
- Competitive positioning.
- Product development.