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Public Relations and Communications Manager

2 months ago

Harborne, United Kingdom Pertemps Birmingham Commercial Full time
About the Role

We are seeking an experienced and proactive Public Relations and Communications Manager to join our team at Pertemps Birmingham Commercial. In this pivotal role, you will be instrumental in promoting the region's economic strengths and attracting business and investment.

Key Responsibilities
  • Develop and Implement a Comprehensive Communications Strategy: Create and execute a strategic communications plan to raise awareness of the region's key sectors, supporting inward investment and lead generation.
  • Craft and Distribute High-Quality Communications Materials: Produce and disseminate compelling B2B opinion-editorials, press releases, quotes, thought leadership pieces, and speeches that position the region as a globally leading investment location.
  • Collaborate with Sector Leads and Business Attraction Team: Work closely with sector leads and the Business Attraction team to develop sector-focused propositions, messaging, content, and events that promote the region's economic strengths.
  • Manage the Company's B2B PR Agency: Oversee a global media relations program that builds the region's profile and reputation.
  • Build and Maintain Strong Relationships: Establish and maintain strong relationships with key stakeholders, partners, and investors to identify opportunities for promoting the region's economic strengths.
  • Monitor, Report, and Evaluate Effectiveness: Utilize CRM systems to monitor, report, and evaluate the effectiveness of the B2B agency and investment communications function.
  • Support Corporate Communications Manager: Collaborate with the Corporate Communications Manager to ensure alignment with corporate narratives and messaging.
  • Lead Crisis and Reactive Communications: Respond to negative news stories or reports affecting the region's economic strategy.
Key Relationships
  • Reporting to the Head of Media and Communications
  • Collaborating with the Business Attraction team
  • Engaging with media, local authorities, commercial partners, and regional investors
Skills and Competencies
  • Professional qualification or relevant degree
  • Strong PR agency management skills
  • Proven ability to produce compelling B2B communications materials
  • Team player with strong collaboration skills
  • Experience in B2B communication roles
  • Ability to work agilely in a reactive environment
  • Experience in pitching to national and international business press
  • Knowledge of the region's public and private sector landscape
  • Experience in trade and investment communications