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Marketing Professional
2 months ago
Central Employment Agency (North East) Limited is seeking a highly skilled Marketing Executive to join their team. As a Marketing Executive, you will play a crucial role in supporting the sales activity and maximizing opportunities to communicate with new and existing customers.
Key Responsibilities:- Develop and execute comprehensive marketing campaigns across various channels, including digital, print, and events.
- Utilize Customer Relationship Management (CRM) software to enhance customer engagement and retention.
- Support product marketing by creating product documents and specification sheets.
- Plan and coordinate company participation in events and exhibitions.
- Ensure all event activities align with marketing objectives and brand guidelines.
- Manage and optimize the company's website content.
- Monitor and analyze statistics to measure campaign effectiveness and optimize performance.
- Develop and manage email marketing campaigns to increase customer engagement and conversions.
- Lead digital marketing efforts, including online display advertising.
- Implement Search Engine Optimization (SEO) strategies to improve organic search rankings.
- Manage Pay-Per-Click (PPC) campaigns to drive targeted traffic and maximize ROI.
- Ensure all necessary marketing collateral is accurate, up-to-date, and meets brand guidelines.
- Qualification in Marketing, Business, or a related field.
- Minimum of 3 years in a similar marketing role.
- Marketing principles and practices.
- Website content management and optimization.
- CRM software such as SalesForce, HubSpot, or similar.
- Search Engine Marketing (SEM).
- Web analytics.
- Email marketing tools.
- Proficiency in Microsoft Office Suite.