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Head of Marketing, Auction Firm

2 months ago

East Sussex, United Kingdom D.R.A.W RECRUITMENT Full time

About the Company:

D.R.A.W RECRUITMENT is a prominent player in the auction sector, known for its innovative approach and commitment to excellence. As the business expands, we are looking for a skilled Marketing Manager to enhance our marketing efforts and drive growth.

Role Overview:

This is a fantastic opportunity for a marketing professional to advance their career within a reputable organization that values creativity and strategic thinking. The successful candidate will be part of a dedicated team that manages a diverse range of auctions, catering to a growing clientele with global reach.

Key Responsibilities:

  • Strategic Marketing Planning: Develop and implement a comprehensive marketing strategy aimed at attracting and retaining clients.
  • Digital Marketing Management: Oversee paid advertising campaigns across various platforms, including PPC and social media.
  • Content Creation: Produce SEO-friendly content that resonates with our audience and enhances online visibility.
  • Analytics and Reporting: Utilize Google Analytics to monitor performance metrics and optimize marketing efforts.
  • Email Marketing: Design and execute automated email campaigns to engage clients pre and post-auction.
  • Event Coordination: Organize valuation days and manage event logistics to promote our services.

Traditional Marketing Channels:

  • Manage print advertising campaigns and collaborate with external agencies.
  • Coordinate press releases and media relations to enhance brand visibility.

Financial Management:

  • Effectively manage the marketing budget to maximize ROI.
  • Demonstrate a history of prioritizing expenditures to achieve optimal results.

Brand Stewardship:

  • Ensure brand consistency across all marketing materials.
  • Maintain high standards of quality in all communications.

Candidate Profile:

  • Dynamic and innovative thinker.
  • Self-motivated with a proactive approach.
  • Strong communication skills, both written and verbal.
  • Ability to manage multiple projects and meet deadlines.
  • Detail-oriented with excellent follow-up skills.
  • Proficient in Microsoft Office Suite.
  • Team-oriented with a collaborative mindset.
  • Degree in Marketing, Advertising, or related field, or equivalent experience.