Product Marketing Lead – Ford Pro Intelligence

1 month ago

London, Greater London, United Kingdom Ford Motor Company Full time

About the Role:

As the automotive industry pivots towards Electric Vehicles and innovative software solutions, Ford is at the forefront of this transformation. This position offers an exciting opportunity to be part of a pioneering business unit within Ford, focusing on enhancing customer experiences through data-driven solutions that positively impact both lives and the environment.

Ford Pro is a newly established global division within Ford, dedicated to enhancing productivity and sustainability for commercial customers. We provide a comprehensive range of vehicles, products, and services tailored for various professions, all supported by advanced technology designed for reliability. Our offerings include Electric Vehicles, Charging Solutions, Vehicle Maintenance, and Data-Driven Software Solutions.

We are seeking a skilled Product Marketing Manager who is enthusiastic about technology and thrives in a start-up atmosphere within a major automotive corporation. This role is vital in steering the success of our innovative digital products and data-centric solutions. The ideal candidate will possess a deep understanding of the connected vehicle landscape, customer requirements, and the expertise to formulate and implement impactful product strategies that position Ford Pro as a leader in the industry.

Key Responsibilities:

  • Develop and execute comprehensive product marketing strategies for cutting-edge technology offerings.
  • Analyze market trends and customer insights to inform product positioning and messaging.
  • Collaborate with cross-functional teams to ensure alignment and successful product launches.
  • Communicate complex technical concepts clearly and persuasively to diverse audiences.
  • Adapt strategies in response to the rapidly changing automotive technology landscape.

Qualifications:

  • Bachelor's degree in marketing, business, or a related discipline; an MBA is advantageous.
  • Over 7 years of experience in product marketing, ideally within the SaaS or technology sectors, with a focus on connected vehicles or automotive solutions.
  • Proven success in crafting and executing effective product marketing strategies for technology products.
  • Strong knowledge of the connected vehicle industry, including telematics, IoT, and automotive software solutions.
  • Exceptional communication and presentation skills, with the ability to convey intricate technical ideas in an engaging manner.
  • Proven ability to thrive in a fast-paced, collaborative environment while adapting to industry changes.

Benefits:

  • Competitive compensation and benefits package.
  • Opportunities for professional growth and advancement in the dynamic connected vehicle sector.
  • A collaborative and innovative work environment at the cutting edge of SaaS technology in the automotive field.
  • Flexible work arrangements promoting a healthy work-life balance.

If you are driven by the potential of technology to redefine the future of connected vehicles and have a proven track record in advancing SaaS products, we encourage you to consider this opportunity.

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