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Head of Marketing

2 months ago

Surrey, United Kingdom scrumconnect ltd Full time
Job Title: Head of Marketing

Scrumconnect Ltd is seeking a highly skilled and experienced Head of Marketing to lead our marketing strategy and execution. As a key member of our team, you will be responsible for driving campaigns across multiple channels, engaging communities, and creating high-impact, data-driven strategies.

About the Role:

The Head of Marketing will play a crucial role in shaping how our brand interacts with users, focusing on customer acquisition, retention, and loyalty. You will lead the development of a marketing strategy that leverages innovative, data-driven tactics to grow brand awareness and customer engagement.

Key Responsibilities:
  • Develop and execute marketing campaigns across digital channels, including social media, email, content marketing, and paid advertising.
  • Lead the development of community engagement strategies tailored to public sector audiences and specialisations.
  • Utilise advanced targeting techniques, segmentations, and data analytics to optimise marketing campaigns and maximise ROI.
  • Collaborate closely with cross-functional teams to align marketing efforts with business objectives and product launches.
  • Stay ahead of emerging marketing trends with competitor awareness and analysis.
Requirements:
  • Demonstrable experience in a lead or head of marketing role in the technology sector.
  • Strong ability to execute campaigns across digital platforms, including social media, SEO, content marketing, email, and paid media.
  • Experience with data analytics, A/B testing, and performance optimisation to refine campaigns and maximise outcomes.
  • Ability to work closely with delivery, design, and sales teams to align marketing efforts with business objectives.
  • Proven track record of driving brand awareness and customer engagement through innovative marketing strategies.
What We Offer:

At Scrumconnect Ltd, we offer a dynamic and collaborative work environment, with opportunities for professional growth and development. If you are a highly skilled and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.