Digital PR Manager

2 days ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology conglomerate that specializes in taking brands directly to consumers. We're home to a portfolio of leading brands and websites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

The Role

This individual will be responsible for developing and executing comprehensive digital PR strategies to enhance the online presence of our beauty brands in organic search.

Key Responsibilities:

  • Strategic Planning and Execution: Oversee and develop digital PR strategies to drive online visibility and engagement.
  • Advanced SEO and Link Building: Direct efforts to secure online coverage and build SEO-friendly backlinks, utilizing advanced tactics and a deep understanding of SEO best practices.
  • Media Relations and Outreach: Develop and maintain strong relationships with key media outlets, journalists, and online stakeholders to promote content and secure high-quality backlinks.
  • Content Development Oversight: Guide the creation of press releases, email templates, and engaging content leveraging data and design that aligns with brand messaging and SEO goals.
  • Market and Competitor Analysis: Conduct in-depth market research to stay ahead of industry trends and competitor strategies.
  • Reporting and Analytics: Analyze and report on the effectiveness of digital PR campaigns, providing insights and recommendations for continuous improvement.
  • Cross-Functional Collaboration: Work closely with internal teams (like marketing, content creation, and logistics) and external agency partners to ensure a cohesive and effective digital PR strategy.
  • Budget Management: Oversee and manage the budget allocated for digital PR activities, ensuring efficient use of resources.
  • Innovative Campaign Development: Lead creative brainstorming sessions to develop innovative campaigns that effectively engage the target audience and drive brand awareness.

Requirements:

  • Proven experience in digital PR.
  • Excellent written and verbal communication skills, with the ability to influence and engage diverse stakeholders.
  • Creative thinking with the ability to develop innovative PR strategies.
  • Ability to manage multiple projects effectively and meet tight deadlines.
  • Strong organizational and prioritization skills.
  • Knowledge of SEO, content marketing, and digital media.
  • Proficiency in Microsoft Office.
  • An interest in and understanding of the beauty industry.
  • Agency experience is advantageous.

Benefits:

  • Competitive salary at an LSE listed company.
  • Bonus scheme.
  • Onsite/remote Dr and Physio & 24/7 Wellbeing support.
  • THG Group Discounts up to 70%.
  • Enhanced maternity and paternity leave.
  • Tech salary sacrifice scheme.
  • Bike to work scheme.
  • Learning and Development throughout your career.

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