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Head of Brand and Digital Strategy
1 month ago
About the Role
We are seeking an experienced and innovative Head of Brand and Digital to lead our communications and media efforts. As a key member of our team, you will be responsible for developing and executing integrated communication strategies that drive business results and enhance our brand reputation.
Key Responsibilities
- Develop and implement comprehensive communication strategies that align with our business objectives and brand values.
- Lead a team of media specialists to deliver high-quality content, media relations, influencer marketing, social media, and digital marketing activities.
- Build and maintain strong relationships with key media outlets, journalists, bloggers, influencers, and industry experts.
- Monitor and measure the performance and impact of media campaigns using data and analytics to optimize results and report on ROI.
- Stay updated on the latest trends, best practices, and innovations in media, and advise clients and the agency on how to leverage them.
- Develop a robust content strategy to create engaging and impactful content across various channels.
- Oversee the planning and execution of PR and social media campaigns.
- Establish and track key performance indicators (KPIs) to measure the effectiveness of communication campaigns and identify areas for optimization.
Requirements
- Over 10 years of experience in communications and marketing, with a proven track record of leading successful integrated campaigns.
- A bachelor's degree in communications, marketing, journalism, or a related field.
- A deep understanding of the digital media landscape and emerging trends, including the application of AI tools.
- Strong media relations, influencer marketing, and social media skills.
- Exceptional leadership, management, and collaboration skills.
- Excellent communication, presentation, and storytelling skills.
- Experience managing cross-functional teams and projects.
- Proven ability to develop and execute effective communication strategies that drive results, particularly in earned media and owned channels.
What We Offer
- A competitive salary.
- Flexible, hybrid working.
- 10-4 core hours.
- A comprehensive benefits package, including health insurance, pension plan, and wellness programs.
- 25 days annual leave.
- A flexible and supportive work environment.
- A generous training budget to support professional development.
- A dynamic and collaborative culture, with regular team events and social activities.
Location
Hybrid remote in Cardiff, CF10 5DT
Application Deadline
04/10/2024