Head of Research and Insights

2 weeks ago


Stockport, Stockport, United Kingdom Forward Role Full time
Head of Research and Insights

Forward Role is working with a well-established Financial Institution to find a talented Head of Research and Insights. This is an exciting opportunity for a passionate Insights specialist to lead research projects and deliver impactful insights to drive business strategy, whilst enhancing marketing insights and reporting.

Key Responsibilities:
  • Build an in-depth understanding of the clients and customer, along with the wider market insights – identifying trends, areas of opportunity and growth and utilise data to inform decision making and drive marketing strategy
  • Implement processes to monitor and evaluate marketing effectiveness, and making recommendations for future improvements
  • Develop and manage the customer/client satisfaction programme – delivering results and insights to the business, whilst working with stakeholders to implement change
  • Through the use of insights, support the development of the commercial marketing plan – focusing on brand awareness, acquisition to supporting business growth
  • Provide excellent leadership to a small team, offering mentoring and support

The ideal candidate will have a strong understanding of marketing and be able to lead high performing teams. They will be highly analytical and data driven, with the ability to unearth insights and use to implement improvements and drive change. The successful candidate will also have experience working with senior stakeholders and be able to run large projects.

Forward Role is an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency. We are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.



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