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Product Marketing Lead

2 months ago

London, Greater London, United Kingdom Trinity Resource Solutions Full time

Are you prepared to take on a new challenge in your career?

Trinity Resource Solutions is seeking a Marketing Program Manager to join our dynamic team on a fixed-term contract. The primary objective of this role is to assist our client in executing their marketing strategy effectively. The Marketing Program Manager will be tasked with formulating and implementing product marketing strategies, which encompass product positioning, naming, competitive analysis, and prioritizing features while managing external communications.

A comprehensive understanding of the B2B SaaS or technology sectors is crucial for success in this position.

About the Role:

This opportunity involves collaboration with a leading global brand activation agency, working closely with one of the foremost technology firms worldwide.

Key Responsibilities:

  • Formulate and implement product marketing strategies
  • Conduct user research and competitor analysis
  • Identify and capitalize on growth opportunities
  • Execute impactful marketing campaigns
  • Prioritize product features and manage external communications
  • Maintain a competitive edge in the market

Required Knowledge & Experience:

  • In-depth understanding of the marketing landscape
  • Demonstrated experience in a product marketing role, focusing on user acquisition, engagement, retention, and go-to-market strategies
  • Exceptional project management skills
  • Ability to work autonomously while also collaborating effectively within a team
  • Proficiency in data analysis tools (e.g., Google Analytics, Mixpanel) and strong analytical capabilities
  • Outstanding communication and copywriting skills
  • Experience with A/B testing and experimentation methodologies

This role offers flexibility with remote work options, requiring occasional visits to the office.