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EMEA Strategy Associate Director

2 months ago

London, Greater London, United Kingdom Zenith Full time
Job Description

This is an exciting opportunity for a talented professional to join our team as an EMEA Strategy Associate Director.

We are seeking a highly skilled and experienced individual to drive the strategic roadmap for our account, translating innovation across Analytics, Audience, and Automation into planning and performance across lines of business.

As a key member of our team, you will be responsible for:

Key Responsibilities
  • Audience Centricity: Be an ambassador for the voice of audiences in media planning and reporting, developing and disseminating a common understanding of key audiences across the EMEA teams.
  • Digital and Data Expertise: Drive strategic digital planning and fresh thinking that will lead to new communications levers and digital testing, supporting the team in merchandising this thinking with clients.
  • Planning: Leverage agency planning tools and capabilities to drive planning and effectiveness of the Adobe media planning approach.

Additionally, you will work with clients to optimise their approach to media planning that accelerates its role as a driver of business growth, including:

Key Deliverables
  • Growth Planning: Maintain high-level perspective on product portfolio, annual investments, and associated targets, cascading that information consistently across the EMEA team.
  • Growth Delivery: Work with the Planning Lead to translate the Annual Growth plan into planning rationale that draws a closer connection between targets and quarterly/always on media plans.
  • Quarterly Planning: Support quarterly planning with strategic rigour, framing responses with clear media and market insight and storytelling to provide context and storytelling to the response and roadmap.
  • Test & Learn: Add strategic rigour, ambition, and purpose to the broader Test & Learn programme in EMEA, seeking out hypotheses and data points to fuel full funnel planning and strategy and driving these into action.

We are looking for a collaborative and open individual with the ability to influence stakeholders across teams, expertise, and seniority. If you have a strong understanding of digital channels and touchpoints, particularly programmatic, social, and search, and experience with planning and insight tools such as GWI, Google Insight, Nielsen AdIntel, SimilarWeb, we encourage you to apply.

What We Offer

  • Opportunity to work with a leading global technology firm in a freshly formed team dedicated to delivering the greatest digital marketing in the world.
  • Collaborative and dynamic workplace with significant budgets to manage and learn from top practitioners.
  • Flexible working pattern with full-time employees being office-based three days during the working week.
  • Hybrid working pattern with full-time employees being office-based three days during the working week.

We are committed to providing a fair assessment process and are supportive of all candidates. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).