Marketing Director
3 weeks ago
Job Summary:
We are seeking a highly skilled and experienced Director, Media Marketing to lead our marketing efforts in the UK market. The successful candidate will be responsible for developing and executing strategic marketing plans to drive brand awareness and sales growth.
Key Responsibilities:
- Develop and execute annual marketing plans to achieve business objectives
- Lead research and development of marketing strategies, including menu development, brand positioning, and pricing
- Collaborate with cross-functional teams to achieve marketing objectives
- Work with franchisees to track and grow brand health across assigned markets
- Participate in franchisee marketing boards and support quarterly business reviews
Requirements:
- Proven experience in marketing strategy and execution
- Knowledge of brand marketing, media, innovation protocols, research, and financial acumen
- MBA with 5+ years of experience in QSR
What We Offer:
As a Director, Media Marketing at Wendy's UK, you will have the opportunity to work with a dynamic team and contribute to the growth and success of our brand.
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