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Global Brand Editor

2 months ago

London, Greater London, United Kingdom FleishmanHillard Full time

Why Choose FleishmanHillard?

Recognized as PRWeek's Global Agency of the Year and celebrated as one of the Best Places to Work, FleishmanHillard has also been acknowledged as a "Standout Agency" on Advertising Age's A-List. Our commitment to excellence is evident, having secured 5 Lions at the Cannes International Festival of Creativity over the past two years.

We prioritize an inclusive and equitable workplace for all. As the only PR Agency to receive EY's National Equality Standard on two occasions, we ensure that all applicants are considered for employment without discrimination based on race, religion, ethnicity, gender identity, sexual orientation, national origin, disability, or age. We encourage you to inform us of any adjustments needed during the interview process.

Position Overview

In the role of Content Strategy Lead for a prominent global brand, you will act as the custodian of the brand across various international initiatives. Your responsibilities will include leading the development of content and channel strategies, ensuring that all outputs resonate with the overarching brand ethos. You will maintain strategic oversight across all content formats, from blogs and opinion pieces to infographics and videos, ensuring a consistent brand voice.

About the Team

Ensemble, the creative and design division of FleishmanHillard London, is a diverse team dedicated to brand identity, corporate communications, and transformative campaigns. Our ensemble comprises individuals with varied backgrounds and experiences, enriching our approach to solving client challenges. We thrive on creativity, collaboration, and a passion for innovative design.

Key Responsibilities

  • Develop editorial strategies that translate communication goals into focused content calendars, specifying content forms, purposes, and production details.
  • Oversee the creation of content that aligns with client business objectives and enhances their reputation.
  • Commission and manage content production from writers, videographers, and designers, both in-house and through external partners, ensuring quality and adherence to timelines.
  • Create and maintain content templates, tools, and workflows to standardize editorial production processes.
  • Establish a 'best in class' approach to content, ensuring overall strategic quality assurance.
  • Collaborate with senior stakeholders and subject matter experts to ensure content adheres to brand guidelines, developing tone of voice and style guidelines for consistency.
  • Write and edit content for print, web, and social media, ensuring alignment with client objectives.
  • Engage with clients and colleagues to identify business challenges and opportunities, translating them into effective content briefs.
  • Manage client relationships, presenting content deliverables and negotiating feedback.
  • Provide recommendations for content optimization based on performance metrics.

Qualifications

  • Proven experience in a Brand Editor or Content Strategy role, ideally at the Account Director or Senior Account Director level within an agency setting.
  • Experience managing large, multi-stakeholder clients across various workstreams.
  • Background in developing content for B2B corporate audiences is advantageous.
  • Proficient in social and digital content writing, creative brief development, and collaboration with design and production teams.
  • Familiarity with paid media strategies and campaigns.
  • Experience in data reporting and optimization, translating metrics into actionable insights.

If you possess the relevant experience and are eligible to work in the UK, we invite you to explore this opportunity.

What We Offer:

  • A welcoming team with a diverse portfolio of global and UK clients.
  • Access to a global network, participating in multi-market campaigns and collaborating with colleagues worldwide.
  • Global mobility opportunities for short-term or permanent exchanges, particularly in EMEA or the US.
  • A strengths-based learning and development framework, including mentorship opportunities.
  • Flexible working arrangements, promoting a healthy work-life balance.
  • Engagement in our Culture Club, offering various wellness and social activities.
  • Opportunities to join Employee Resource Groups and participate in DE&I initiatives.
  • Comprehensive benefits, including medical cover, generous holiday allowances, and parental leave.
  • Support for personal development and passions outside of work.

Your data will be treated with the utmost confidentiality. For more information, please refer to our Data & Privacy policy on our website.

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