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Addressable Media Specialist

2 months ago

London, Greater London, United Kingdom Harnham Full time
About the Role

**Addressable Media & Audience Manager**

We are seeking a highly skilled professional to join our team at Harnham as an Addressable Media & Audience Manager. This is a fantastic opportunity to work with a leading FMCG player, owning various household brands.

**Key Responsibilities**

  • Develop and implement audience strategy for media campaigns, optimizing performance and ROI.
  • Define and refine audience segments to enable the paid media team to create targeted campaigns.
  • Measure and analyze audience targeting, identifying areas for improvement.
  • Stay up-to-date with industry trends and developments in CDPs, media/ad tech, and data management systems.

**Requirements**

  • Experience with adtech tools such as Google DV360, Teads Ads Manager, and Trade Desk.
  • Strong understanding of Customer Data Platforms (CDPs) and their applications.
  • Ability to devise and implement audience selection strategies, driving business growth.
  • Analytical mindset, with a focus on data-driven decision making.

**What We Offer**

Harnham is a leading recruitment agency, and we offer a dynamic and supportive work environment. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.