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Performance Analyst
2 months ago
Narrative Entertainment is a leading media company with a diverse portfolio spanning movies, entertainment, and children's television. Our portfolio includes linear broadcast channels, AVOD apps, and a range of FAST (Free Ad Supported TV) on major platforms.
Job SummaryWe are seeking a skilled Performance Analyst to join our Strategy & Insights team. As a key member of the team, you will play a crucial role in delivering regular reporting and ad-hoc insight across our portfolio of linear and digital propositions.
Key Responsibilities- Track and report on our digital channels, including FAST and VOD Apps, as well as linear broadcast channels.
- Create and share regular reports in various formats to enable a culture of self-service analytics across the business.
- Develop an understanding of different KPIs and the relationships and drivers between metrics.
- Build and maintain reporting models and dashboards, making continuous improvements and introducing efficiencies as business needs change.
- Lead on data hygiene across broadcast and digital, assessing data quality, ensuring consistency in measurement definitions, and investigating issues in data reporting.
- Keep up to date with market developments, track competitors, and share key news stories and market insights with the wider company.
- Evaluate performance of content, programming, commercial initiatives, marketing activity, and product tests with the Sr Research Manager and Head of Strategy.
- A Bachelor's degree in a numerate/business discipline or at least 2 years' experience in a data, research, or insights role.
- Highly numerate with an analytical approach, enjoys working with large volumes of data.
- Strong attention to detail and problem-solving mentality.
- Strong presentation and written skills, able to present and translate data in a user-friendly way.
- A driven, motivated, and confident attitude with the ability to use your own initiative as well as work as part of a team.
- Keen learner looking to develop their understanding of the different factors impacting commercial performance of a broadcaster and streaming services.
- Highly organized, adept at multi-tasking, and flexible with daily or ad-hoc duties.
- Advanced Excel skills and experience of creating reports and disseminating data for various stakeholders.
- Familiarity with digital analytics tools such as Google Analytics or similar a plus.
- An interest and understanding of the Media & Entertainment industry.
- Knowledge of BARB and TechEdge a plus.
