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Global Marketing Insight Analyst

2 months ago

Hounslow, Greater London, United Kingdom Blue Pelican Full time
About the Role

We are seeking a highly skilled Global Marketing Insight Analyst to join our team at Blue Pelican. As a key member of our marketing team, you will be responsible for providing detailed evaluation and performance measurement of our marketing campaigns.

Key Responsibilities
  • Develop and implement a test-and-learn framework for various econometrics techniques, A/B tests, and statistical significance projects.
  • Collaborate with marketing, commercial, and analytics teams to ensure a holistic approach to measurement is embedded in marketing activities.
  • Provide cross-channel audience insights to inform marketing planning and shape future campaign briefs.
  • Translate analysis output into compelling narratives and visualizations to communicate insights to stakeholders.
Requirements
  • Proven experience in cross-channel marketing/media analytics environments with a thorough technical understanding of campaign evaluation techniques.
  • Advanced analytics skills with experience working with digital and media data.
  • Strong technical skills with data manipulation tools like SQL, Python, and Excel.
  • Good knowledge of test and learn approaches for marketing and media analytics, including A/B testing, statistical significance, and econometrics techniques.
  • Excellent data visualization and storytelling skills to communicate complex analysis findings to non-technical stakeholders.
What We Offer

As a Global Marketing Insight Analyst at Blue Pelican, you will have the opportunity to work with a large marketing spend and contribute to the development of innovative marketing campaigns. You will be part of a dynamic team that values collaboration and continuous learning.