Senior Digital Analyst

2 weeks ago

Penarth, Vale of Glamorgan, United Kingdom Wealthify Full time

Wealthify - Senior Digital Analyst

Welcome to Wealthify, a pioneering online saving and investing service. Our mission is to empower individuals to build their financial future by making it easy to manage their money.

Our team is collaborative, innovative, and passionate about delivering exceptional customer experiences. We're seeking a talented Senior Digital Analyst to join our Data and Analytics team, playing a crucial role in our growth ambitions as we transition from a start-up to a scale-up.

The Role

As a Senior Digital Analyst, you'll be responsible for:

  • Developing and iterating our digital tagging framework and data layer to gain a deeper understanding of customer behavior, including their digital journeys, conversion rates, and drop-off points.
  • Supporting product teams in making data-driven decisions to shape their projects and measure their impact.
  • Identifying trends, opportunities, and problem areas in our digital data, collaborating with colleagues to validate hypotheses and inform new initiatives.
  • Delivering rapid test and learn across content on our website, improving the targeting of third-party activity through robust journey and conversion data.
  • Maintaining high standards of quality, accuracy, and consistency across all digital data through regular monitoring and adherence to good implementation practices.
  • Translating technical information into comprehensive, relevant, and engaging presentations or reports.

What We're Looking For

We value simplicity, communication, teamwork, trust, and confidence. These core values drive our culture and inform how we work individually and together.

  • Proven experience in digital analytics, preferably in a start-up or fast-paced environment and/or within financial services.
  • Evidence of delivering a tagging implementation to track digital behaviors across websites and/or apps, and the use of data layers.
  • Evidence of using digital data within a wider data architecture to transform and connect other sources, such as CRM data, to produce richer insights.
  • Experience in data visualization and the use of business intelligence packages to produce compelling visual outputs.
  • Experience in the following or similar: Google Analytics 4, Google Tag Manager, Google BigQuery, Looker, Google Analytics for Firebase, Microsoft Power BI, working in a public cloud environment, preferably Azure, SQL, and Python programming languages, multichannel communications platforms like Optimove, Pega, or Adobe.
  • Excellent communication skills and stakeholder management, with the ability to consult and provide insights and recommendations to senior stakeholders.
  • Proven ability to take initiative and be innovative.
  • An enthusiastic and inquisitive approach to data collection and analysis.

What We Offer

  • Competitive salary of up to £60,000.
  • 24 days' holiday a year, plus bank holidays (you'll earn an extra day holiday for each full year you're with us, up to 28 days).
  • Hybrid/remote working options.
  • Flexible working hours, in line with business needs.
  • Buy and sell up to 5 days of holiday per year.
  • Annual bonus between 0-20% of your annual salary, linked to both company and individual performance.
  • Private medical insurance.
  • Death in service cover (x3 your annual salary).
  • Income protection insurance.
  • Company pension plan.
  • Healthify: a team to support the health and wellbeing of all staff at Wealthify.
  • Ministry of Fun: providing plenty of social activities and events throughout the year.
  • Free office gym.
  • Free parking nearby.
  • A collaboration space and games room.

We're a responsible company, committed to improving our culture, ethics, impact on the environment, and contribution to charitable causes.

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