Brand Strategy Director

4 weeks ago

London, Greater London, United Kingdom Corecruitment Full time
Brand Specialist Job Description

We are seeking a highly skilled Brand Specialist to drive the development of comprehensive, integrated brand strategies across the UK, US, and global markets. This role is responsible for creating demand-generating activities that enhance the brand and contribute to financial success.

Key Responsibilities:

  • Design and implement brand strategy to drive business growth and revenue.
  • Develop and execute a comprehensive brand marketing strategy that aligns with the company's goals and values.
  • Lead a team of marketing professionals, fostering a creative and collaborative work environment.
  • Oversee all marketing initiatives, including digital marketing, content creation, public relations, and social media to enhance brand visibility.
  • Monitor industry trends and competitor activities to ensure the brand remains competitive and innovative.
  • Collaborate with cross-functional teams and agencies to ensure consistent brand representation.
  • Partner with Insights team to generate key insights that inform global brand strategy development.
  • Develop and manage the brand marketing budget effectively.

Requirements:

  • Bachelor's degree or equivalent qualification required.
  • Extensive experience working across various categories, including managing major brands with complex distribution channels.
  • Strong experience in the UK market is necessary, with global exposure considered a plus.
  • Proven experience of end-to-end creation of large-scale, global assets for iconic brands in FMCG or Retail.
  • Excellent understanding of brand strategy and positioning.
  • Leadership of high-growth teams.
  • Experience in managing the iterative creative development process for a DTC company.
  • Excellent communication skills to drive a culture of high performance.

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