Digital Media Strategist

1 week ago


Leeds, Leeds, United Kingdom Jaywing Full time
Senior Media Planner - Digital Focus

We are seeking a highly skilled and experienced Senior Media Planner to join our team at Jaywing, a leading integrated marketing agency outside of London. As a Senior Media Planner, you will play a key role in developing and executing comprehensive media plans that drive business results for our clients.

Key Responsibilities:
  • Develop and implement media strategies that align with business goals and target audience.
  • Stay up-to-date with the latest trends, technologies, and best practices in digital media.
  • Create detailed and data-driven media plans that optimise budget allocation across various digital platforms.
  • Collaborate with internal teams and external partners to ensure seamless execution of media plans and reporting of effectiveness.
  • Manage media budgets effectively, ensuring optimal ROI and adherence to financial targets.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree is a plus.
  • Minimum of 10 years of experience in media strategy, with a focus on digital channels.
  • Proven success in developing and executing successful media plans for diverse clients or brands across sectors.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Proficient in using media planning tools and analytics platforms such as Nielsen Ad Intel, Google Analytics, and TGI/YouGov, etc.

We are looking for a strategic thinker with a proven track record of developing comprehensive media plans, particularly in digital channels. If you have a keen understanding of effective measurement techniques and are passionate about driving business results through data-driven media planning, we want to hear from you.



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