Digital Media Strategist
1 week ago
About Jaywing:
Jaywing is a leading integrated marketing agency with a strong commitment to effectiveness. We're powered by our people and the partnerships we have with our amazing clients and brands.
We're seeking a highly skilled and experienced Senior Media Planner to join our team. The ideal candidate will be a strategic thinker with a proven track record of developing comprehensive media plans, particularly in digital channels, and possess a keen understanding of effective measurement techniques that help our clients fully understand the impact of their marketing efforts.
Key Responsibilities:
- Develop and implement comprehensive media strategies that align with business goals and target audience.
- Leverage extensive experience to focus on existing and evolving digital paid channels.
- Communicate how paid media plans work within the wider paid, owned and earned channel ecosystem.
Digital Channel Expertise:
- Demonstrate a deep understanding of the latest trends, technologies, and best practices in digital media.
- Stay abreast of industry changes and continuously identify new opportunities for growth and engagement in the digital landscape.
Media Planning:
- Create detailed and data-driven media plans that optimise budget allocation across various digital platforms.
- Collaborate with internal teams and external partners to ensure seamless execution of media plans and reporting of effectiveness.
- Be the link between the data science and paid media teams to establish and implement robust measurement frameworks.
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree is a plus.
- Minimum of 10 years of experience in media strategy, with a focus on digital channels.
- Proven success in developing and executing successful media plans for diverse clients or brands across sectors.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proficient in using media planning tools and analytics platforms such as Nielsen Ad Intel, Google Analytics, and TGI/YouGov.
What We Offer:
We number over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.
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