Lead Brand Strategist

4 weeks ago


Castleford, Wakefield, United Kingdom Haribo UK Full time

Position:
Lead Brand Strategist

Location:
Hybrid working model (3 days in the office and 2 days remote) with occasional travel required

Contract type: Fixed term

We are seeking a seasoned 'Lead Brand Strategist' to join our dynamic Marketing team... this is your chance to be part of the delightful world of HARIBO.

This is an exciting opportunity to contribute to the marketing team and play a pivotal role in defining HARIBO's long-term growth initiatives, with a focus on product innovation and portfolio management.


Your responsibilities will include enhancing the brand value of HARIBO's product range. The Lead Brand Strategist will develop comprehensive brand strategies to meet ambitious growth objectives and respond to evolving business needs.

Key responsibilities include:

  • Collaborate with team members to execute exemplary marketing campaigns that support new product development
  • Engage with key stakeholders, both commercial and operational, to advance strategies and initiatives
  • Partner with team members to guide brand strategies; ensure compliance with style guidelines, legal standards, and corporate protocols
  • We are looking for a proactive Lead Brand Strategist with substantial experience in the fast-moving consumer goods (FMCG) sector. To ensure success, we seek an individual with a proven track record in strategic project execution and strong analytical skills to interpret market, consumer, and category data to uncover potential opportunities and challenges.
Additionally, we require experience in managing agencies to deliver multi-channel marketing initiatives.

Do you take pride in your innovative thinking and strategic approach? This could be your opportunity to join the joyful world of HARIBO and make an immediate impact.

For this position, a full and clean UK driving license is necessary, along with flexibility to travel across the UK as needed to continue spreading HARIBO's child-like joy.


Benefits include:
  • 31 days of annual leave plus five bank holidays
  • Competitive life assurance
  • 6% pension contribution (matched by HARIBO)
  • Company mobile device
  • 20% discount in our retail locations
  • Complimentary onsite parking


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