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Retention Marketing Specialist

2 months ago

London, Greater London, United Kingdom Fenwick Full time

{"h1": "Retention Marketing Coordinator Role at Fenwick", "p": "We are seeking a skilled Retention Marketing Coordinator to join our team at Fenwick, the UK's largest family-owned department store group. As a key member of our marketing team, you will play a crucial role in executing targeted and engaging email campaigns, as well as managing display advertising initiatives.", "ul": [{"li": "Develop and deploy targeted email content, including newsletters, promotions, and lifecycle campaigns."}, {"li": "Implement audience segmentation strategies and personalisation techniques to deliver tailored content to different customer segments."}, {"li": "Collaborate with the Senior Retention Marketing Specialist to manage display advertising campaigns and optimise ad placements, creative assets, and targeting for maximum visibility and engagement."}, {"li": "Conduct A/B testing on email content and display ad elements to optimise performance and analyse results to inform future campaigns."}, {"li": "Track and analyse key performance metrics for email and display campaigns, providing regular reports to the Senior Retention Marketing Specialist and offering insights and recommendations for continuous improvement."}], "h2": "About You", "p": "You will have a strong understanding of display advertising platforms and audience segmentation strategies, with the ability to deliver targeted and relevant content effectively. You will also be adept at conducting A/B testing and interpreting campaign metrics to inform future campaigns. As a team player, you will have a collaborative mindset and be comfortable working with cross-functional teams to achieve shared goals.", "h2": "About Fenwick", "p": "Fenwick is a leading department store group with a rich heritage and history. We are committed to delivering exceptional customer experiences and are seeking talented individuals to join our team and contribute to our ongoing success.", "h3": "What We Offer", "ul": [{"li": "A competitive salary of approximately \u00a327,000 per annum, dependent on experience."}, {"li": "Up to 25% discount in all Fenwick stores."}, {"li": "33 days annual leave (inclusive of 8 bank holidays) pro rata to the length of your contract."}, {"li": "Perks* - a great way to get Retail, Leisure & Hospitality discounts, exclusive deals, and cashback on a wide range of products."}, {"li": "WeCare - 24/7 GP, wellbeing advice & support service."}, {"li": "Cycle to Work scheme."}, {"li": "Hybrid Working (Typically Thursday and Friday working from home).", "li": "Opportunities for professional development and growth within the company."}], "h2": "How to Apply", "p": "If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact information]."}