Brand Manager

3 weeks ago

Slough, Slough, United Kingdom Mattel Full time
About the Role

We are seeking a highly skilled and experienced Brand Manager to join our team at Mattel. As a Brand Manager, you will be responsible for developing and executing brand strategies that drive business growth and revenue.

Key Responsibilities
  • Develop deep expertise of the marketplace, retail dynamics, consumer and shopper behavior
  • Responsible for pricing and quotas in conjunction with sales (P&L, margin, forecasting)
  • Select the line by channel/customer and manage product information, validate translations and localization of creative assets
  • Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans
  • Coordinate communication plans following brand communication strategies:
    • Be the primary contact for local media agencies
    • Own the PR strategy for the brand, working with internal and external PR resources
    • Responsible for brand activities across all media
    • Partner with the local Digital team to execute consumer engagement digital activities
  • Develop and drive execution of brand retail activation plans
  • Develop and implement country specific plans if needed
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Licensor partners to drive sales, revenue and market share
  • Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers
  • Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary
  • Manage local A&P Budget
  • Manage 2 direct reports
Requirements
  • 5+ years of strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry
  • People management experience
  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent experience
  • Build strong and effective relationships with a large number of stakeholders
  • Strong competitive Spirit, results oriented, with a clear desire to succeed
  • Great tactical skills, ability to react quickly to changing situations
  • Confidently able to work on own initiative and action oriented
  • Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities
  • Collaborative partner to internal and external customers
  • Ability to work on a wide variety of projects within deadlines
  • Skilled in selling and influencing
  • Fluent in written and spoken English with excellent communication skills
  • Previous people management experience (would be desirable)
About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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