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PPC Account Director

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London, Greater London, United Kingdom Publicis Media Full time

About Publicis Media and L'Oréal

Publicis Media, a global leader in media solutions, partners with L'Oréal, a renowned beauty giant, to redefine the beauty landscape. This collaboration leverages cutting-edge data analytics and innovative storytelling to deliver personalized beauty experiences for every individual.

Our shared values of technological advancement, passion for our craft, and commitment to excellence drive us to create impactful media solutions that move the world. We are dedicated to transparency, inclusivity, and innovation, working as one team to achieve L'Oréal's business growth objectives.

The Role: PPC Account Director

We seek a highly motivated and experienced PPC Account Director to lead and manage performance-driven campaigns for L'Oréal. You will play a pivotal role in shaping and executing strategic initiatives that drive measurable results, optimize ROI, and foster strong client relationships.

Responsibilities:
  • Lead the planning, implementation, and optimization of PPC campaigns across various platforms, including Google Ads, Bing Ads, and PMAX.
  • Develop and execute innovative PPC strategies aligned with L'Oréal's marketing objectives and industry best practices.
  • Analyze campaign performance data to provide actionable insights and recommendations to clients and internal teams.
  • Oversee the creation and refinement of compelling ad copy, targeted keywords, and high-converting landing pages.
  • Collaborate effectively with cross-functional teams to ensure seamless integration of marketing efforts.
  • Manage client relationships, ensuring exceptional communication and satisfaction.
  • Monitor and control campaign budgets to maximize efficiency and achieve optimal performance.

Qualifications:

The ideal candidate possesses a proven track record in PPC management, strong analytical skills, and excellent communication abilities. A deep understanding of the beauty industry is highly desirable.