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Influencer Marketing Campaign Strategist

3 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom The Goat Agency Full time

Job Title: Campaign Manager (Bilingual in French)

Location: Remote-first approach with occasional team collaboration days.

Salary: £34k - £40k

About The Goat Agency:

As a premier social-first advertising agency, we leverage the power of influencers to drive impactful marketing solutions. Our talented team is committed to delivering exceptional outcomes for our clients by integrating data-driven insights with innovative creativity, significantly shaping the digital marketing sphere.

Role Overview:

In the capacity of Campaign Manager, you will be integral to the execution and success of our influencer and social media marketing initiatives. Your role will encompass the comprehensive management of campaigns, ensuring that each project is effectively executed and achieves its intended goals.

Your responsibilities will include:

  • Crafting tailored influencer marketing strategies and campaign frameworks aligned with client goals.
  • Identifying and selecting appropriate influencers based on brand compatibility and audience engagement.
  • Building and nurturing robust relationships with a diverse array of influencers.
  • Negotiating influencer partnerships, including terms of compensation, deliverables, and contractual obligations.
  • Providing influencers with comprehensive guidelines and creative briefs for campaign content.
  • Reviewing and approving content generated by influencers to ensure adherence to brand standards and campaign objectives.
  • Coordinating content approvals with clients and facilitating necessary revisions.
  • Establishing and managing project timelines to ensure all campaign milestones are achieved.
  • Overseeing campaign budgets and expenditures to maintain cost efficiency.
  • Monitoring campaign performance and delivering data-driven recommendations for enhancement.
  • Supporting the execution of influencer marketing campaigns through expert bilingual communication in French and English.

Required experience to apply:

  • A minimum of 3 years of relevant experience in planning and executing influencer campaigns.
  • Proven ability to delegate and prioritize tasks in a dynamic environment.
  • Strong writing and communication skills.
  • Ability to perform effectively and maintain composure under pressure.
  • Understanding of influencer marketing and key social metrics (impressions, reach, engagements).
  • Bilingual proficiency in French.

Company Culture and Benefits:

  • Regular social events and ongoing clubs.
  • Provision of a MacBook laptop for work.
  • Flexible working hours.
  • Remote/Hybrid working options.
  • £200 grant for enhancing your home office setup after probation.
  • Health and wellbeing allowance post-probation.
  • Health insurance following probation completion.
  • Life insurance policy.
  • 25 days of holiday plus bank holidays, increasing to 30 days based on tenure.
  • Additional days off for birthdays and work anniversaries.
  • Length of service gifts.
  • In-office perks such as beauty treatments and yoga sessions.
  • Flexible bank holiday options.
  • Volunteering days.
  • Complimentary flu vaccinations.

And many more benefits.