Ecommerce Data Analyst

2 weeks ago

Coleshill, Warwickshire, United Kingdom The Works Full time
About The Works

We're a company that inspires reading, learning, creativity, and play. Our mission is to make lives more fulfilled.

Our Values

We're Crafty, Caring, and Can-do. We believe in unlocking imagination and making creativity accessible to everyone.

Job Title: Ecommerce Data Analyst

We're looking for a talented Ecommerce Data Analyst to join our Digital team. As an Ecommerce Data Analyst, you'll work within the Ecommerce Trading Team to analyse sales performance and identify opportunities for revenue optimisation.

Key Responsibilities
  • Track and optimise e-commerce metrics and customer journeys using GA4 and other analytics tools.
  • Create tailored reports, dashboards, and performance metrics for internal stakeholders.
  • Collaborate with design, development, and marketing to run data-driven experiments and A/B testing to optimise the user journey.
  • Analyse data, visualise insights, and spot opportunities to enhance our digital channels.
  • Stay up-to-date with e-commerce trends, best practices, and emerging technologies.
  • Regularly share KPI analysis, highlighting success areas and optimisation opportunities.
  • Work closely on e-commerce and conversion rate optimisation strategies, backed by Return-on-Investment modelling.
  • Dive deep into GA4 setup, integrations, and tracking maintenance, sharing your GA4 knowledge to boost the team's self-sufficiency.
Requirements
  • Proven experience working within an ecommerce trading team, with a strong understanding of trading strategies and on-site consumer behaviour.
  • Demonstrated ability to deliver actionable insights that have directly contributed to revenue growth.
  • Detail-oriented and results-driven, with a passion for ecommerce and trading excellence.
  • At least 2 years in a similar role, specialising in e-commerce analytics and user behaviour analysis within ecommerce teams.
  • GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation.
  • Analytical Ninja: Strong skills in interpreting complex data sets and turning them into actionable insights.
  • Data Visualization: Proficiency in tools like Looker, Google Data Studio, or Tableau for visualising data.
  • Communication Superpower: Excellent ability to collaborate across teams and explain technical concepts to non-technical folks.
  • Toolbox: Familiarity with digital analytics tools such as Google Tag Manager, Hotjar, and Looker Studio.
What We Offer
  • 25% Colleague Discount - Plus, exclusive Double Discount days
  • MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
  • Holiday – 33 days including bank holidays.
  • Holiday Purchase - Purchase an additional 5 days
  • Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
  • Wagestream - Claim early access to 50% of your wages as you earn them – for when 'life' happens
  • Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works
  • 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more
  • Healthcare Cash Plan – To support your everyday healthcare costs
  • And loads more – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

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