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Strategic Product Manager
2 months ago
A leading B2C organization is in search of a seasoned Contract Product Manager with a robust emphasis on targeted communications.
The organization requires a proficient individual to navigate existing challenges in transitioning projects from the discovery phase to execution, while also formulating a solid strategy for effective customer engagement.
Key Responsibilities:
Targeted Communications Framework:
Design and implement a detailed roadmap for targeted communications, ensuring that customers receive relevant content at optimal times across various channels.
Data-Driven Initiatives:
Utilize data resources to tailor and enhance communications, thereby improving customer interaction and satisfaction.
Mobile Application Development:
Contribute to the creation of the company’s inaugural customer mobile application, incorporating features such as push notifications and in-app messaging to provide customized experiences.
Project Delivery Management:
Guarantee that targeted communications initiatives are carried out effectively, progressing from concept to execution without delays.
Desired Qualifications:
Expertise in Targeted Communications & Martech:
Significant experience in developing and implementing targeted communications strategies within B2C, retail, or e-commerce sectors.
Proven Track Record:
Demonstrated success in launching communication-centric products from the discovery phase to market readiness.
Data-Driven Mindset:
Capability to leverage customer data efficiently to inform personalized communications and strategic choices.
Mobile App Development Knowledge:
Experience with mobile application development, particularly in features that enhance customer engagement and communication.
This position provides an opportunity to significantly influence how a company interacts with its customers, utilizing data-driven methodologies to improve engagement. It is an excellent role for an individual passionate about targeted communications and achieving tangible results.
