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Head of Product Marketing and Innovation
2 months ago
We are seeking a highly skilled and experienced Head of Product Marketing and Innovation to join our team at Foote Region - Modern Woodmen of America. This is a unique opportunity to lead our product marketing efforts and drive business growth through innovative strategies and research initiatives.
Key Responsibilities- Strategic Development and Execution:
- Develop and implement comprehensive product marketing strategies to drive product growth and market penetration.
- Design and implement the strategy for developing research, measurement, data, and insight work.
- Devise and implement effective go-to-market strategies aligned with business objectives.
- Create and refine value propositions and messaging for marketing campaigns and client communications.
- Craft compelling product positioning and messaging for target audiences.
- Connect diverse insights to formulate strategic recommendations that drive business growth.
- Align research initiatives with a single, overarching research goal.
- Research and Market Analysis:
- Conduct market research to uncover unique value propositions and opportunities.
- Oversee all market research activities to ensure a deep understanding of market trends, customer needs, and competitive landscape.
- Stay updated with key developments in travel, tourism loyalty, and airport ecosystem, as well as innovations in research and evaluation methods.
- Stay informed on industry trends, competitive landscape, and customer insights to guide strategic decisions.
- Monitor and analyse product performance metrics, providing actionable insights.
- Team Leadership and Development:
- Lead and mentor a team of product marketers and researchers, fostering a culture of innovation, performance, and excellence.
- Foster a collaborative and results-oriented environment within the product marketing team, ensuring continuous improvement and KPI achievement.
- Recruit, train, and mentor a high-performing team.
- Project Management and Delivery:
- Design, lead, and deliver research and development programmes and projects, ensuring timeliness, quality, budget adherence, and impact measurement.
- Manage the creation of marketing materials, including product brochures, whitepapers, case studies, and digital content.
- Stakeholder Engagement and Communication:
- Present research findings and marketing plans to senior leadership and other stakeholders, providing actionable recommendations.
- Present findings and recommendations to senior stakeholders effectively.
- Continuous Improvement:
- Monitor and report on the effectiveness of marketing campaigns and research initiatives, adjusting strategies as needed to achieve desired outcomes.
We are looking for a highly skilled and experienced professional with a strong background in product marketing and research. The ideal candidate will have:
- Market Analysis: Deep understanding of market research methodologies, data analysis, and market segmentation.
- Product Lifecycle Management: Familiarity with all stages of the product lifecycle, from concept through to launch and beyond.
- Product Marketing Strategies: Expertise in developing and implementing comprehensive product marketing strategies that align with business objectives.
- Research Techniques: Proficiency in various qualitative and quantitative research techniques, including surveys, focus groups, and user testing.
- Industry Trends: In-depth knowledge of industry trends, competitive landscape, and emerging technologies relevant to the product.
- Customer Insights: Ability to derive actionable insights from customer feedback, market trends, and competitive analysis.
The successful candidate will have a strong track record in product marketing and research, with experience in leading teams and driving business growth through innovative strategies and research initiatives.
