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Business Development and Marketing Manager
2 months ago
About NERA Economic Consulting
NERA Economic Consulting is a global firm of experts dedicated to applying economic, finance, and quantitative principles to complex business and legal challenges. For over half a century, NERA's economists, statisticians, and social scientists have been creating strategies, studies, reports, expert testimony, and policy recommendations for government authorities and the world's leading law firms and corporations.
Job Description
NERA seeks a Business Development and Marketing Manager (BDM) to aid in the implementation of strategic business development initiatives across the firm. This position represents a fantastic opportunity for an experienced business development professional to research and identify new business opportunities and execute innovative approaches that will drive growth.
Key Responsibilities
- Develop an understanding of clients and industries served to help proactively identify and spot business trends, new business development opportunities.
- Research and identify potential business leads through various channels, including online research, proprietary reporting, and networking events.
- Assist with the development and implementation of effective growth strategies to develop new revenue streams.
- Evaluate inbound leads to identify new growth opportunities.
- Collaborate with contact relationship management (CRM) team to grow segments that align with business development strategies.
- Track and measure opportunities and the effectiveness of strategies and plans related to them.
- Develop and manage the production of relevant marketing collateral and intellectual capital.
- Plan and execute marketing events, such as webinars, conferences, sponsorships, and other client events.
- Cultivate strong relationships with consultants to help enable them to accomplish their business objectives more effectively.
- Proactively identify and pursue appropriate speaking and writing opportunities for consultants.
- Continuously look to develop and deliver best marketing practices across all initiatives.
Qualifications
- Effective communication skills are required, including excellent writing, proofreading, and verbal capabilities.
- Proficiency in using digital marketing tools and platforms, such as CRM, SEO, SEM, social media marketing, and email marketing. Salesforce experience highly desirable.
- Ability to analyze multiple points of data, interpret information, and summarize both in high-level bullets and thorough reporting.
- Experience in direct business development in a B2B environment.
- Experience using data analytics and artificial intelligence in a business development capacity.
- Undergraduate degree in business, marketing, economics, English, journalism, or related field; master's degree is preferred.
- Minimum six to 10 years of relevant marketing experience. Professional services firm experience highly desirable.
- Must be fluent in English. Fluency in German, French, and/or Spanish is highly desirable.
- Flexibility to adjust work schedule according to workload demands.
- Exceptional project management skills.
- Self-starter with ability and drive to multi-task under time-sensitive schedules where multiple projects are pursued concurrently.
- Experience working within an international team.
- Possess the intellectual capacity and curiosity required to understand the ways in which economic analysis plays a pivotal role in business, legal, and regulatory matters.
- Successful history of translating complex, technical concepts into accessible prose, supported by strong research and analytic skills. Keen attention to detail and commitment to accuracy are crucial.
- Ability to work effectively with all constituencies, including senior-level management, marketing team members, and outside vendors.
- Proactive, collaborative, and positive attitude.
- Exercises confidentiality and discretion.
About the Opportunity
NERA offers a challenging, collaborative, and rewarding work environment, competitive compensation and benefits, and skills enhancement training and professional development.
