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Senior Content Strategist

2 months ago

Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time £45,000
Job Description

Job Title: Senior Content Strategist

Job Type: Full-time

Company: MAC Recruit Group Ltd

Location: Glasgow, Scotland

Job Description:

We are seeking a highly skilled Senior Content Strategist to join our team in Glasgow. As a Senior Content Strategist, you will play a critical role in enhancing our global brand presence through innovative and engaging content across multiple platforms.

Key Responsibilities:

  • Develop and maintain a consistent brand voice across all channels and creative assets.
  • Implement and oversee content marketing strategies across email, social media, video, website, ad copy, PR, brochures, and presentations.
  • Create and manage a content plan tailored to key customer segments, ensuring timely execution and ROI.
  • Drive organic search growth through optimized content, collaborating with SEO agencies to achieve top search rankings.
  • Enhance digital campaign content to improve conversion rates, from email copy to visually engaging social ad creative.
  • Lead the social media strategy to boost audience growth, engagement, and brand reach.
  • Coordinate the content team and external partners to align content with brand standards and business objectives.
  • Ensure all content aligns with marketing goals, delivering consistent and impactful messaging across platforms.

Requirements:

  • Approximately 5 years of experience in a content management or similar role in an Ecommerce or Consumer focused business.
  • Proven experience in developing and maintaining a consistent brand voice across various channels.
  • Strong expertise in implementing multi-channel content marketing strategies.
  • Ability to create and manage content plans with a focus on ROI and timely execution.
  • Experience in driving organic search growth and collaborating with SEO agencies.
  • Proficiency in optimizing digital campaign content to improve conversion rates.
  • Demonstrated success in leading social media strategies that increase audience growth and engagement.
  • Excellent project management coordination skills for managing a content team and collaborating with external partners.

What We Offer:

  • Competitive salary up to £45,000 with opportunities for growth.
  • Flexible work schedule with the option for remote work one day a week.
  • 32 Days annual leave.
  • Employee assistance programme via BUPA.
  • Private Pension Via NEST.
  • Free gym membership.
  • A vibrant, newly expanded office in Glasgow's city centre.
  • A supportive company culture with an emphasis on employee well-being and development.

Our Company:

MAC Recruit Group Ltd is a leading recruitment agency with a strong presence in Glasgow and beyond. We value diversity and inclusion, enhancing our team's effectiveness and client service. All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions.