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Senior Ecommerce Manager
2 months ago
Job Title: Senior Ecommerce Manager
About the Role:
We are seeking a highly skilled and experienced Senior Ecommerce Manager to join our team at MacGregor Black. As a key member of our digital commerce team, you will be responsible for driving the digital presence of our business, optimizing e-commerce platforms, and ensuring seamless customer experiences.
Key Responsibilities:
- Lead Ecommerce Operations: Oversee the operation and optimization of our e-commerce website to ensure a seamless user experience.
- Website Performance: Analyze and improve website performance, implementing strategies to enhance functionality and user engagement.
- Digital Marketing: Develop and execute digital marketing efforts, focusing on innovative strategies to attract and retain customers.
- Conversion and Sales: Utilize expertise in digital marketing to improve traffic acquisition, conversion, and sales.
- Customer Experience: Ensure a positive and seamless customer experience on all marketplace platforms.
- Technical Excellence: Work with outsourced developers to maintain technical excellence and high-quality deliverables.
- Online Trading Performance: Identify and execute strategies to boost online trading performance.
- Product and Marketing Alignment: Collaborate with product teams to understand product potential, pricing strategies, and effective marketing approaches.
- Online Activities: Manage all online activities related to traffic acquisition, sales, and conversion.
- Market Analysis: Analyze market trends and competitor activities to enhance website performance.
- Data Analytics: Utilize data analytics tools to track key performance indicators.
- Insight-Driven Decision Making: Generate insights from data to drive informed decision-making and performance improvement.
- Content Strategy: Develop a content calendar and oversee website content updates, including product uploads and landing pages.
- Content Quality: Ensure high-quality content that drives engagement and conversions.
- Performance Reporting: Regularly report on website and sales performance.
- Continuous Improvement: Identify and implement opportunities for continuous improvement.
- Marketplace Optimization: Manage and optimize our presence on online marketplaces to maximize reach and profitability.
- SEO and Paid Media: Oversee technical and on-page SEO efforts, as well as manage and optimize paid media campaigns to drive traffic and sales.
- Social Media Strategy: Develop and execute a comprehensive social media strategy to boost brand awareness and engagement.
- Customer Experience Across Channels: Ensure a seamless customer experience across all sales channels.
- Omni-Channel Retail: Integrate online and offline sales strategies to optimize the omni-channel model.
- Collaboration and Partnerships: Work closely with cross-functional teams, including marketing, sales, and logistics, to align strategies and goals.
- Vendor Partnerships: Collaborate with third-party partners and vendors to optimize processes and relationships.
Requirements:
- Experience: 3-5 years' operating at a similar level in online retail.
- Proven Track Record: Proven experience in driving online performance through clear strategy and execution.
- CMS and Digital Marketing: Confident user of Shopify and other CMS platforms, with experience in digital marketing and e-commerce.
- Omni-Channel Retail: Experience with omni-channel retail models.
- Data Analysis: Strong data analysis skills, specifically related to web traffic and conversion.
- Entrepreneurial Mindset: Entrepreneurial, creative, and commercial mindset.
- Expertise: Expertise in website optimization and SEO, as well as strong understanding of paid media, particularly paid search.
- Marketplace Experience: Experience managing online marketplaces.
- Team Player: Ability to thrive in small, close-knit teams and make quick decisions.
- Communication Skills: Excellent written and verbal communication skills for content creation and community engagement.
- Omni-Channel Strategies: Strong understanding of omni-channel strategies and execution.
What We Offer:
Competitive salary and performance-based bonus.
