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Content Marketing Specialist
2 months ago
Flooring Superstore is a leading online and offline flooring retailer, recognized for its excellence in the industry. We offer a wide range of floor types, including specialist brands focused on smooth flooring and artificial grass.
We are seeking an experienced Content Marketing Specialist to join our marketing team, driving our SEO efforts through search-first, data-driven content. The ideal candidate will be creative, adventurous, and hardworking, with a strong eye for detail and knowledge of how to write engaging content for our company, products, and customers.
Key Responsibilities- Develop tailored content strategies and write engaging content for our blog, product-related texts, and other marketing-related projects.
- Produce high-quality, SEO-optimized long and short-form content, including service and product pages, and long-form content.
- Identify areas for improvement in existing content and work alongside our CMO to develop content strategies to deliver growth for our brands.
- Use tools and best practices to research and enhance all content, ensuring that SEO best practices and cutting-edge developments are integrated into all content production.
- Monitor and analyze SEO performance using relevant tools.
- 2 years of experience in writing SEO content.
- An ability to research and create digital content for a range of mediums that fits the intended purpose.
- A strong eye for detail, quality written prose, proofreading ability, and the ability to adapt writing style to different tones of voice and context.
- Experience in developing content strategies over a 3-6 month time period.
- Experience in ideating new content and utilizing data to decide what content should be produced.
- Ability to manage multiple projects simultaneously.
- Up-to-date with trends such as search updates and AI content generation.
- Experience with SEO tools, including Google Search Console, Google Analytics, Ahrefs, and Google Sheets.
- Company pension.
- Employee discount.
- Enhanced maternity leave.
- Free parking.
- On-site parking.
- Store discount.
We have a hybrid model of working in our team, with a mix of office and home working. We work collaboratively as a team and with other departments in the business, with a focus on task-oriented work on Thursdays and Fridays.
