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Lead Marketing Strategist

3 months ago

Stokenchurch, Buckinghamshire, United Kingdom Market Recruitment Ltd Full time

Salary: £55,000 - £65,000 basic plus 10% bonus

Location: 3 days in the Stokenchurch Office, 2 days from home

Why this position?

  • Become part of a company that values a family-oriented atmosphere
  • Engage with an organization that is experiencing a significant growth trajectory with a solid foundation
  • Your role will be crucial in enhancing the brand's visibility among consumers

About Market Recruitment Ltd

Founded in 1982, initially operating as a small family enterprise, the company expanded its workforce in 1990 and offers a diverse range of products in the DIY and home improvement sectors, alongside a B2B channel catering to specifiers, local authorities, and construction contractors.

The organization is currently embarking on an exciting growth journey and is assembling a marketing team dedicated to strengthening its brand presence among consumers while also supporting its established B2B operations.

The role

In this position, you will oversee a newly formed team of five marketing professionals, manage the marketing strategy and budget, and play a key role in helping the company achieve its growth objectives.

  • Strategic Planning: You will be accountable for developing and executing the marketing strategy with a focus on both B2C and B2B channels.
  • Stakeholder Engagement: Collaborate with and provide support to the sales team.
  • Brand Development: Design and implement initiatives to enhance brand recognition and drive sales among consumers (including social media, digital marketing, PR, etc.).
  • Customer Experience: Cultivate a customer experience that reflects the brand's personality.
  • B2B Marketing: Develop campaigns and create sales support materials tailored for B2B channels.
  • Team Leadership: Manage and guide a team of five individuals.
  • Budget Management: Oversee and report on a marketing budget of £750k.

Qualifications for Success

  • Proven marketing experience within the construction, DIY, or home improvement sectors.
  • Experience in both B2C and B2B markets.
  • Strong background in social media advertising.
  • Familiarity with Hubspot (or similar platforms) as well as tools like GA4, Google Ads Manager, and Meta Ads Manager.
  • Demonstrated experience in people management.

Benefits

Includes pension, health insurance, complimentary on-site breakfast and lunch, access to an on-site gym, a 3-5 day shutdown period over Christmas, and 22 days of holiday.

Application Process

The application process consists of three steps:

  1. Initial call with Market Recruitment to discuss your suitability, the role, and any questions you may have.
  2. Interview with the Head of People and Culture.
  3. Final interview with the COO and Sales Director, including a presentation.

We look forward to your application and are happy to answer any questions you may have.