Content Strategist
3 weeks ago
{"h2": "Content Manager - LOOKFANTASTIC", "p": "We are seeking a highly skilled Content Manager to join our team at LOOKFANTASTIC. As a Content Manager, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our brand goals and objectives. This will involve working closely with our CRM, PR, SEO, and social media teams to deliver a cross-channel content strategy that engages and converts customers.
Key Responsibilities:
* Develop and implement a full-funnel and cross-channel content strategy to deliver against set KPIs
* Oversee the content calendar aligned to our annual retail plan and key cultural moments
* Edit and sign off on copy to ensure it reflects the LOOKFANTASTIC tone-of-voice
* Work closely with the trading team to optimise the LOOKFANTASTIC homepage (across web and app) and align on testing initiatives to better integrate content across our owned channels
* Align with CRM team on sign-off process for emails
* Own all content-related projects, such as revising workflows, CS tone-of-voice guides
* Support the Head of Brand Marketing in setting messaging frameworks for campaigns and contributing to ideation for naming, taglines, and more
* Oversee content performance reporting
* Manage the content budget
* Oversee, brief, and allocate third-party resource where needed
Requirements:
* At least 4 years in a content or copy-related role
* Degree in English Language/Literature, Journalism, Marketing, or Creative Writing preferred
* Solid grasp of the English language/grammar and ability to spot errors quickly
* Understanding of how to optimise content for web and app to improve user experience
* Experience of writing content for SEO
* Knowledge of management platforms and reporting tools such as Content Square, Google Analytics, and Keyword Planner
* Continued development through our upskilling programme delivered in partnership with an industry-leading training provider
What We Offer:
* 25 days annual leave plus bank holidays
* Enhanced maternity and paternity pay, depending on length of service
* Access face-to-face and virtual appointments with our in-house GP
* Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa
* Save up to 12% on the cost of personal tech through our salary sacrifice scheme
* Up to 50% staff discount on THG brands
THG is proud to be a Disability Confident Committed employer. We welcome applications from all sections of the community.
If you are a motivated and experienced Content Manager looking for a new challenge, please apply with your CV and a cover letter outlining your experience and qualifications.
We look forward to hearing from you
"}
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