Digital Marketing Specialist

2 months ago

Shaftesbury, Dorset, United Kingdom NIWAKI Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at Niwaki. As a key member of our marketing department, you will play a crucial role in developing and implementing our digital marketing strategies.

Key Responsibilities

The successful candidate will be responsible for:

  • Paid Digital
    • Setting up and managing Google Ads campaigns, including keyword research and campaign optimization.
    • Planning and monitoring Google ad spend within the context of our wider marketing budget.
    • Identifying and resolving limitations, and recommending additional paid digital initiatives.
  • Web
    • Providing SEO copy recommendations and implementing them using our Niwaki CMS platform.
    • Working with our Tech Development Manager to implement website updates, including new product launches and product page updates.
    • Collaborating with our Content Team to plan and assist with content updates.
    • Providing ongoing ad-hoc support to our Tech Development and Content Teams as needed.
  • CRM
    • Working with our Head of Marketing to implement a comprehensive CRM system covering customer data, web traffic, social media engagement, and more.
    • Managing email marketing campaigns, incorporating regular updates, personalization, A/B testing, loyalty driving initiatives, and more.
  • Social Media
    • Collaborating with our Content Team and Head of Marketing to build and maintain Niwaki's unique brand presence across multiple social media channels.
    • Helping to maintain Niwaki's existing brand personality.
    • Working with our Content Team to coordinate organic social media and conduct test and learn paid social media campaigns.
    • Daily interaction with our Niwaki community on social media platforms to grow engagement and following.
    • Working with our Head of Marketing to develop strategies to increase follower numbers and engagement, primarily via Instagram and LinkedIn.
  • Reporting
    • Creating weekly and monthly KPI reports covering Google ad campaign performance, paid and organic social, web traffic, and more.
    • Developing a meaningful reporting system to keep key stakeholders updated on KPIs, recommended adjustments, and sales attribution.
    • Monitoring and reporting on competitor social media activity.
    Requirements

To excel in this role, you will need:

  • A minimum of 5+ years of hands-on experience working in a Digital Marketing role.
  • A high level of proficiency in managing, interpreting, and reporting campaign data.
  • An extensive, deep knowledge of social media platforms, together with experience of running paid social media campaigns.
  • Experience of CRM and email marketing.
  • A get-up-and-go, can-do attitude.
  • Strong communications skills.
  • A passion for digital marketing, with an ability to analyze and interpret data to tell an accessible story to internal stakeholders.
Desirable Skills

The following skills are desirable:

  • Experience of working with a CMS.
  • Gardening/lifestyle sector experience.
  • Open-minded and easy-going: Niwaki is an interesting place to work with a great bunch of people – it's the secret of our success.

  • Digital Marketing Specialist

    1 month ago

    Shaftesbury, Dorset, United Kingdom NIWAKI Full time

    {"title": "Digital Marketing Role at Niwaki", "description": "Job SummaryWe are seeking a highly skilled Digital Marketing professional to join our team at Niwaki. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing initiatives that drive business growth and engagement.Key...

  • Digital Marketing Specialist

    1 month ago

    Shaftesbury, Dorset, United Kingdom NIWAKI Full time

    Job Title: Apprentice Digital Marketing ExecutiveWe are seeking a highly skilled and motivated Digital Marketing Executive to join our team at Niwaki. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing initiatives that drive business growth and engagement.Key Responsibilities:Manage and...

  • Digital Marketing Specialist

    1 month ago

    Shaftesbury, Dorset, United Kingdom NIWAKI Full time

    Job Title: Apprentice Digital Marketing ExecutiveWe are seeking a highly skilled and motivated Digital Marketing Executive to join our team at Niwaki. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing initiatives that drive business growth and engagement.Key Responsibilities:Manage and...

  • Digital Marketing Specialist

    1 month ago

    Shaftesbury, Dorset, United Kingdom NIWAKI Full time

    About the RoleWe're seeking a highly skilled Digital Marketing Executive to join our team at Niwaki. As a key member of our marketing department, you'll be responsible for developing and implementing digital marketing initiatives that drive business growth and engagement.Key ResponsibilitiesPaid DigitalManage and optimize Google Ads campaigns to achieve...

  • Digital Marketing Specialist

    1 month ago

    Shaftesbury, Dorset, United Kingdom NIWAKI Full time

    About the RoleWe're seeking a highly skilled Digital Marketing Executive to join our team at Niwaki. As a key member of our marketing department, you'll be responsible for developing and implementing digital marketing initiatives that drive business growth and engagement.Key ResponsibilitiesPaid DigitalManage and optimize Google Ads campaigns to achieve...

  • Digital Marketing Performance Lead

    2 months ago

    Shaftesbury, Dorset, United Kingdom NIWAKI Full time

    About the RoleWe're seeking a highly skilled and experienced Digital Marketing Performance Lead to join our team at Niwaki. As a key member of our marketing department, you will play a crucial role in developing and implementing digital marketing initiatives that drive business growth and success.Key ResponsibilitiesPaid Digital:Set up and manage Google Ads...

  • Marketing Specialist

    4 days ago

    Shaftesbury, Dorset, United Kingdom The Compleat Food Group Full time

    As a Marketing Specialist, you will be responsible for developing and implementing marketing campaigns to increase brand awareness and drive sales.Key responsibilities include:Conducting market research to understand customer needs and preferencesDeveloping and executing marketing strategies to reach target audiencesCollaborating with cross-functional teams...

  • Conveyancing Support Specialist

    2 months ago

    Shaftesbury, United Kingdom Thrive group Full time

    About the Role:Thrive Group is seeking a highly skilled and organized Conveyancing Support Specialist to join our team in the Conveyancing Department. As a key member of our team, you will be responsible for providing administrative support to our fee earners, ensuring the smooth operation of our department.Key Responsibilities:Supporting fee earners with a...

  • Conveyancing Support Specialist

    2 months ago

    Shaftesbury, United Kingdom Thrive group Full time

    About the Role:Thrive Group is seeking a highly skilled and organized Conveyancing Support Specialist to join our team in the Conveyancing Department. As a key member of our team, you will be responsible for providing administrative support to our fee earners, ensuring the smooth operation of our department.Key Responsibilities:Supporting fee earners with a...

  • Communications Officer

    4 months ago

    Shaftesbury, United Kingdom Octopus Personnel Full time

    **PR and Communications Officer role in Shaftesbury.** We are recruiting for a temporary Communications Officer in Shaftesbury, Dorset. This is a flexible part-time position, working 16 hours per week. - What you will do as Communications Officer._ As Communications Officer, you will work closely with the team to provide a top-notch, proactive, and...

  • Mas Specialist Community Practitioner

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    This is an exciting time to join MAS as we are implementing the new model for and expanding our clinical workforce and remit under the Diagnosing and Living Well part of the pathway. For more information about this please visit: If you are passionate about helping people with Dementia and want to join our supportive multi-disciplinary teams across the...

  • Outpatient Hca

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    An exciting opportunity has arisen for a part time Health Care Assistant in our Community Out Patients Department at Westminster Hospital in Shaftesbury. We run clinics and sessions for numerous specialities including orthopaedics, urology, rheumatology, gynaecology and many more. We are looking for an enthusiastic person who is flexible and forward...

  • Health Care Assistant

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    Are you a caring and compassionate person who would like the opportunity to work for Dorset health care at Westminster memorial hospital Westminster memorial hospital are looking for either an experienced or new to care Health Care Assistant to join their team. This role involves providing nursing care to a wide variety of patients on Shaston ward at...

  • Physiotherapy Administrator

    4 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    This part time role within the DMSK Physiotherapy Team is based at the Westminster Memorial Hospital where you will meet and greet patients, answer telephones to both patients and staff, register new patient referrals, arrange patient appointments and deal with any queries that may arise. There may be times when you will be required to travel to other...

  • Community Healthcare Support Worker

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    Join our dynamic older person community mental health services in North Dorset, where we pride ourselves on delivering exceptional care to our community. Nestled in the heart of the beautiful English countryside, North Dorset is a region renowned for its stunning landscapes, historic charm, and vibrant communities. With its rolling hills, quaint villages,...

  • Community Health Care Assistant

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    We currently have a band 3 Health Care Assistant post available, working with the Shaftesbury, Sturminster & Gillingham D/N teams. Under the supervision and support from the teams you will be required to visit patients in their own homes providing clinical care including wound care, phlebotomy and extended skills once proficient. To undertake care,...

  • Healthcare Assistant

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    Are you a caring and compassionate person who would like the opportunity to work for the NHS? Previous experience is preferred but not essential, just a genuine passion to provide the best possible care for our patients. At Westminster Memorial Hospital we are looking for someone to join our small team in our inpatient unit. We are a 15 bedded unit that...

  • MIU Practitioner

    2 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    Job summary Dorset Minor Injuries Needs you! Would you like to work in a busy, friendly, supportive environment in North Dorset. Would you like to gain more valuable experience in Minor Injuries? We would like to welcome an experienced Band 6 Minor Injuries Practitioner to work in our busy, friendly team within our Minor Injuries Unit. This is a...

  • Arrs Assistant Practitioner

    5 months ago

    Shaftesbury, United Kingdom Dorset HealthCare University NHS Foundation Trust Full time

    An opportunity has arisen for an ARRS Assistant Practitioner to join our established, growing and committed Adult Community Mental Health Team in Shaftesbury. As a ARRS Assistant Practitioner you will provide additional care and services across the Vale Primary Care Network patient population. You will be required to deal with patients and, if appropriate,...