Marketing Executive

3 days ago

Bury, Borough of Bury, United Kingdom JD Sports Full time

Job Summary:

We are seeking a highly skilled Marketing Executive - Brand Partner to join our team at JD Sports. As a key member of our marketing team, you will be responsible for advancing the JD brand by managing and delivering world-class marketing initiatives.

Key Responsibilities:

  • Support the marketing manager in delivering assigned brand campaigns across the full marketing mix.
  • Work closely with buying, merchandising teams to determine product focuses.
  • 360 Ownership of Partner Brand Relationship Development from a marketing perspective.
  • Be accountable for the development and success of assigned Brands campaigns across all JD's channels.
  • Work closely with key internal stakeholders, buying, merchandising, retail, VM and multichannel teams to optimize budget and deliver engaging campaigns.
  • Delivery of consistent presentation of assigned brand at JD.
  • Co-creation and active management of assigned brand's calendar/schedule of activity.
  • Support regional/local markets as required in order to maximize efficiency of relationship to JD.
  • Creation of key marketing initiatives for assigned brand and negotiation of key priorities into JD.
  • Budget Ownership - Co-creation in partnership with assigned brands of marketing budget (utilizing Trade Terms and any other available resources to develop an effective and impactful plan), work closely with JD marketing finance team.
  • Control and monitor investment in line with brand activity and assigned.
  • Work closely with assigned brand and JD team to ensure relevant programme development with KPIs, objectives, critical path, activation/roll up and wrap reporting.
  • Deliver ongoing analysis with clear understanding of ROI measurement and growth opportunities to be integrated into future planning.
  • Consider global and regional/local market needs.
  • Understand JD commercial goals for assigned brand in order to deliver the right initiatives and track results.
  • Develop and implement the appropriate process, way of working KPI setting, reviewing and measurements to enhance marketing performance in a Brand Partners context.

Requirements:

  • Relevant experience in a marketing role working with and developing consumer brands on a global/regional/international level.
  • Knowledge of brands, how they are managed, the methods and tools used to help define what a brand stands for, how it is communicated and how to help others working on/with the brand understand how to bring it to life in the most impactful way.
  • Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing/communication campaigns with execution experience across the full marketing mix.
  • Strong understanding of the touchpoint and media landscape relevant to JD consumers.
  • Experience utilizing research insights and presenting and deploying actionable recommendations.
  • Adept at driving cross-functional teams effectively, able to work in matrix organizations and with assigned brands.
  • Able to navigate complexity and thrive in a fast-paced environment, able to work under pressure.
  • Outstanding project management experience, managing internal stakeholders, agencies, customers and other external partners.
  • Strong analytical problem-solving skills. Demonstrated organizational, planning and analytical skills.
  • An innovative thinker, results-oriented can understand how to achieve the 'right balance' to impact consumer perception.
  • Excellent written and verbal communication skills including in brief and presentation writing.
  • Highly proficient with all relevant computer software MS office, Keynote etc.
  • Creative problem-solving mindset with the ability to leverage data to enhance creative solutions.
  • Analytical, possesses the ability to apply data and insights to strategy to drive results.
  • Budget: proven management and analytical skills, must be able to handle significant and complex budgets.
  • Fluent English, additional language skills are desirable.
  • An understanding and interest in sports lifestyle and youth culture preferred, coupled with a good understanding of the JD brand.
  • Retail experience is an advantage.

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