Senior Brand Manager
6 days ago
Brand Manager - Bicycle Accessories
We are seeking a commercially savvy and hands-on brand-building specialist to drive the growth of our products targeted at lovers of the Road & Gravel biking scene.
Key Responsibilities:
- Deliver the marketing plan for the category, identifying opportunities to build, deliver and optimise marketing, communications and range development strategies.
- Work with the senior marketing manager to develop a cohesive global marketing plan for Road & Gravel biking products.
- Brief and collaborate with internal teams to create, launch and optimise both on-line and off-line marketing activities.
- Develop high quality and compelling marketing materials for monthly campaigns, new product launches, and athlete/team sponsorships.
- Liaise with Communication, Design and Content teams to develop best in class category communications.
- Manage project timelines and track budgets.
- Monitor and report on the performance of marketing & promotional activity and spend, identifying opportunities to optimise spend and improve effectiveness.
- Support the active brand ambassador and digital influencer programme.
Requirements:
- Hands-on experience working in a dynamic FMCG or other consumer goods environment.
- Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
- Ideal candidate is a 2-wheel fanatic who keeps up with the latest in the cycling industry, and almost certainly likes riding a bike.
- Evidence of building strong relationships and positive impacts of people.
- Good IT skills across MS Office and Adobe programs.
- Excellent project management skills, and an eye for putting the right process in place to get the job done.
About Us:
Tarsh & Partners Marketing Recruitment is a leading specialist brand, loved by riders and racers from pro to leisure, who need to keep their equipment in top condition and ready to go.
We are now expanding rapidly into international markets, building a presence in new territories and sectors.
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