Digital Marketing Specialist

1 month ago


Sandwell, United Kingdom Concept Resourcing Full time
PPC Executive Job Description

We are seeking an experienced PPC Executive to join our growing digital team at Concept Resourcing. As a PPC Executive, you will be responsible for creating and implementing paid marketing campaigns across various digital platforms.

Key Responsibilities:
  • Plan and execute paid marketing campaigns to drive engagement and conversions
  • Research and implement strategies for keyword opportunities, monitoring keyword bids and daily and monthly budget caps
  • Monitor and analyze impressions share, quality score, and top-level account metrics
  • Drive digital search campaigns optimization by pushing engagement and ROI
  • Look to increase CTR, conversion rates, and ROAS
  • Carry out competitor analysis and continual testing for optimization across paid campaigns
  • Ensure all landing pages are optimized
Requirements:
  • 3+ years of experience in a similar role
  • Relevant degree or equivalent
  • Strong analytical background
  • Background showcasing ability to increase ROI, conversions, CTR, and ROAS
  • Experience in SEO - a bonus

This is a fantastic opportunity to join a well-established e-commerce company and become a part of their growing digital team. If you have the skills and experience required, please apply now.


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