Digital Media Officer

5 months ago

Sandwell, United Kingdom Sandwell and West Birmingham NHS Trust Full time

Develop appropriate and engaging digital content and be the central point of contact for all online digital communications and digital marketing activities for SWB including monitoring and evaluating effectiveness. Act as overall editor for the corporate website and intranet, overseeing day-to-day delivery. Keep up to date with best practice and industry trends related to digital marketing communications. Advise and train colleagues as appropriate.

Provide media support using the latest technologies to be used in communications including filming and editing. Support the Internal Communications and Engagement Manager to ensure digital presence is secure and available technically and specialist assurance is provided and any vulnerabilities or weaknesses are addressed. Support the production of writing internal magazine articles, taking photographs, planning content e.g. video, liaising with designers and advertisers.

Develop digital communications systems within the Trust to support effective sharing of information between all staff groups and external audiences. Provide digital media support to Trust wide campaigns as necessary. Ensure Patient Information points, noticeboards and other relevant outlets have appropriate information about the Trust. Coordinate production of good quality information for staff.

Develop and manage digital content for the Trusts website and intranet and take a proactive role in the further development of both sites ensuring they have latest tools and supporting products to maximize our online digital presence. Manage and develop content for the Trusts social media platforms. Handle requests for information appropriately adhering to NHS information governance guidelines. Provide communications support to other initiatives supporting the aims and objectives of the Trust and in line with the Communications Strategy.

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