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Brand Marketing and PR Lead

2 months ago

Salford, Salford, United Kingdom The Lowry Hotel Full time

Job Title: Marketing & PR Manager

Department: Sales and Marketing

Reports to: General Manager

Supervises: Digital Marketing Executive & Social Media Content Creator Assistant

Job Objective:

The primary aim is to collaborate with the Sales & Marketing team to achieve the Marketing and PR goals outlined in the strategic Sales and Marketing Plan. The Marketing Manager will engage in all facets of the marketing function, encompassing public/media relations, design and print production, direct mail and digital marketing, award submissions, advertising, website management, promotions, product development, sponsorship, and market research.

KEY RESPONSIBILITIES INCLUDE:

MARKETING INITIATIVES

  • Collaborating with various departments to devise marketing strategies, promotions, and plans.
  • Assisting in the ongoing application of brand guidelines for the organization and its services.
  • Supporting the management of marketing material production, including brochures, menus, stationery, leaflets, posters, and flyers.
  • Securing approvals for all printed materials from relevant authorities.
  • Assisting in the inventory management of marketing materials.
  • Coordinating the effective distribution of marketing collateral.
  • Maintaining and updating mailing databases.
  • Encouraging and facilitating the growth of the customer database across all sectors.
  • Assisting in organizing and participating in events and exhibitions.
  • Monitoring competitor activities and marketing trends while conducting market research and customer surveys.
  • Developing, implementing, and sustaining an Influencer strategy.
  • Completing monthly PR & Marketing reports for senior management.

PROMOTIONS AND DIGITAL MARKETING

  • Overseeing web-based advertising efforts, including search engine and banner advertising.
  • Managing local newsletters and promotional calendars.
  • Monitoring online mentions and ensuring the accuracy of information related to the organization.
  • Assisting in organizing competitions and high-profile events.

GENERAL RESPONSIBILITIES

  • Hosting media site visits and familiarization trips.
  • Collaborating with community organizations, local businesses, and charities to develop community relations plans.
  • Participating in commercial and sales meetings as required.
  • Submitting an annual PR and Marketing strategy to the Director of Sales and Marketing.
  • Guiding and mentoring the Marketing Executive and Social Media Content Creator Assistant.
  • Managing the development and execution of the annual Marketing and PR strategy across various divisions.
  • Building and maintaining relationships with key media contacts.
  • Identifying and generating engaging news stories to maximize publicity.
  • Writing and distributing press releases.
  • Maintaining a comprehensive press database.
  • Creating and managing a press newsletter and information bank.
  • Setting and achieving media coverage targets.
  • Collaborating with external agencies on joint initiatives to enhance PR opportunities.

REQUIRED SKILLS AND EXPERIENCE:

  1. Demonstrated experience in marketing and public relations.
  2. Excellent writing and organizational capabilities.
  3. Adept at managing multiple tasks and prioritizing effectively.
  4. Proficient in Microsoft Office applications and design software.
  5. Experience in the hospitality sector is preferred.

DIVERSITY AND INCLUSION

The organization is committed to being an equal opportunity employer. We value diversity and strive to maintain an inclusive culture. Our recruitment process is straightforward, focusing solely on the abilities of applicants to ensure a fair and equitable hiring process.