Marketing Director

2 days ago


Salford, Salford, United Kingdom Page Group Full time
Job Title: Marketing Manager

A talented Marketing Manager is needed to lead and drive marketing strategies and efforts for a prominent player in the Telecoms industry.

Key Responsibilities:
  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new area launches, driving awareness and customer acquisition through effective lead generation and conversion campaigns.
  • Lead Generation & Conversion: Design and manage multi-channel marketing campaigns that drive customer leads and optimise conversion rates across both digital and offline channels.
  • Website Management: Oversee and manage the website to ensure optimal performance, customer engagement, and conversion, continuously enhancing user experience and digital touchpoints.
  • Partnership Marketing with ISPs: Collaborate with a large portfolio of ISPs to develop and execute co-branded marketing campaigns, supporting their efforts to generate leads and convert customers within our serviced areas.
  • Brand Marketing: Own and manage all marketing initiatives in the network footprint areas, ensuring localised campaigns align with broader business goals and meet customer acquisition targets.
  • Digital Marketing & PPC: Manage the external digital agency to ensure the Google, Facebook, and other PPC platforms, achieve strong ROI and customer engagement.
  • SEO & Digital PR: Maintain and improve SEO rankings, ensuring the website and digital presence remain competitive. Lead digital PR and influencer marketing initiatives to further increase brand awareness.
  • Event Marketing: Plan, organise, and manage participation in community events, driving engagement and visibility in key markets.
  • Reporting & Optimisation: Monitor and report on campaign performance, driving continuous improvement in marketing effectiveness and customer experience.
  • Budget Management: Manage and optimise the marketing budget, ensuring cost-effective spending while maximising ROI across all campaigns. Provide regular budget performance updates to senior management.
Requirements:
  • Go-to-Market Strategy Development: Proven experience in creating and executing go-to-market strategies for new product launches or services.
  • Lead Generation & Conversion: Expertise in developing and managing multi-channel lead generation campaigns, with a focus on driving conversions.
  • Website Management: Strong experience in managing websites, optimising user experience, and enhancing digital touchpoints to drive engagement and conversions.
  • Digital Marketing & PPC: Proficient in managing digital advertising campaigns across Google, Facebook, and other Pay Per Click (PPC) platforms.
  • Data Analysis & Reporting: Confident in delivering social reporting, analysing campaign performance, generating insights, and using analytics tools to drive improvements.
What We Offer:
  • 25 days holiday plus an extra day off for your birthday
  • Flexible and hybrid working
  • Generous pension - employer 6%, employee 3%
  • Discretionary bonus
  • Medical cash plan
  • Life assurance
  • Shut down over Christmas

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