Product Marketing Manager

2 months ago

Bristol, Bristol, United Kingdom Sopra Banking Software Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Sopra Banking Software. As a key member of our marketing team, you will be responsible for driving the success of our cutting-edge banking solutions within the Fintech and SaaS ecosystem.

Key Responsibilities
  • Go-to-Market Strategy: Develop and execute dynamic go-to-market plans that translate complex technical features into compelling narratives, clearly differentiating our products and their benefits within the market.
  • Multi-Channel Content Creation: Design impactful product collateral across various channels, including high-engagement presentations, persuasive client case studies, robust sales enablement materials, and optimized website content.
  • Customer Retention & Growth: Partner with product managers and sales teams to drive customer retention and upsell strategies, directly influencing customer loyalty and long-term value.
  • Market-Driven Insights: Leverage market research and customer feedback to craft strategic insights that inform product positioning and messaging, empowering our sales teams with the tools and knowledge they need to excel.
  • Cross-Functional Collaboration: Work closely with the broader marketing team to conceptualize and execute innovative demand generation programs, spotlighting the real-world impact of our products through customer success stories and case studies.
  • Product Expertise: Become a subject matter expert in our product offerings, continuously seeking to deepen your understanding of how our solutions address customer pain points and enhance the end-user experience, ensuring you can effectively communicate solutions and bring their stories to life.
Qualifications
  • Industry Passion: A strong enthusiasm for or experience within the Fintech sector, with a desire to grow and stay ahead of industry trends.
  • Proven Experience: A solid background (2+ years minimum) in product marketing or product management within a tech company or financial institution.
  • Communication Mastery: Exceptional written and verbal communication skills, with the ability to distill complex technical concepts into accessible, impactful messages for a variety of audiences.
  • SaaS Expertise: Experience in marketing SaaS solutions, with a proven track record of bringing technical products and services to life.
  • Attention to Detail: A sharp eye for detail and quality, with the ability to articulate a product's value proposition in a way that resonates with customers and aligns with their needs.
  • Collaborative Leadership: Excellent interpersonal and management skills, with a talent for working collaboratively across teams, particularly with product managers and sales.
  • Strategic Thinking: Strong ability to develop and implement marketing strategies and campaigns that are informed by both quantitative data and qualitative insights.
  • Proactive, Organised Mentality: High-level organisational and project management skills, ensuring that you can manage multiple priorities and deliver on time.
  • Global Minded: We are proud of our diverse global marketing team. Although not essential for the role, knowledge of other languages (French in particular) is beneficial.

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