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Conversion Rate Optimization Lead
2 months ago
We are seeking a highly motivated and experienced CRO Manager to join our team at Publicis Media in London. As a CRO Manager, you will be responsible for leading the development and implementation of conversion rate optimization strategies to drive business growth.
Key Responsibilities- UI Design Expertise: Design and optimize user interfaces to enhance user experience and increase conversion rates.
- Organisational Skills: Develop and manage CRO strategies, ensuring all projects are delivered on time and within scope.
- Client Collaboration: Work directly with clients to understand their needs and provide tailored CRO solutions.
- Data Analysis: Analyze website traffic and user behavior to identify areas for improvement.
- A/B Testing Management: Plan, execute, and analyze A/B tests and other conversion experiments. Manage tests and coordinate with developers for successful delivery.
- Performance Tracking: Monitor and report on key metrics, providing insights and recommendations for continuous improvement.
- Cross-Functional Coordination: Collaborate with marketing, design, and development teams to implement optimization strategies.
- Team Growth Management: As the team grows, there will be an expectation to manage executives in the future, working closely with the Director of CRO.
- Presentation Skills: Create and deliver presentations and decks on results, ideas, and strategies to clients regularly, conveying complex information in an engaging and understandable manner.
- Proven Experience: Demonstrable experience in a CRO role, either within an agency or in-house at a company specializing in CRO.
- Technical Skills: Proficiency in key CRO tools such as Adobe Target and Adobe Analytics; knowledge of other tools is a bonus.
- Analytical Skills: Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
- Client Management: Experience working with clients, understanding their requirements, and managing their expectations effectively.
- Project Management: Exceptional project management skills with a track record of successfully managing multiple projects simultaneously.
- Communication Skills: Excellent verbal and written communication skills to articulate ideas and recommendations clearly.
- Test and Development Coordination: Experience in managing tests and coordinating with developers to ensure successful test delivery.
- Presentation Skills: Strong presentation skills, with experience creating and delivering engaging and informative decks to clients.
