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Marketing Professional

2 months ago

Inverness, Highland, United Kingdom Global Energy Group Full time
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at Global Energy Group. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our portfolio of recruitment businesses.

The ideal candidate will have a strong background in digital marketing, with experience in content creation, social media management, and digital advertising. You will be responsible for managing and executing marketing activities, including content creation, social media management, digital advertising, event management, analytical reporting, and website optimisation.

Key Responsibilities
  • Content Creation: Develop and manage compelling and relevant content for various marketing channels, including social media posts, website news posts, press releases, and general marketing materials.
  • Social Media Management: Oversee social media accounts, creating and scheduling posts, monitoring engagement, and growing our audiences on these channels.
  • Digital Advertising: Plan, execute, and manage paid digital advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
  • Website Optimisation & SEO: Regularly update and optimise website content for improved user experience and search engine rankings.
  • Event Management: Support in organising and promoting events, such as job fairs, exhibitions, and conferences. Collaborate with the wider team to develop engaging content and materials.
  • Analytical Reporting: Generate regular reports on digital marketing performance, including website traffic, social media engagement, and email campaign metrics. Use data insights to make recommendations for optimising marketing strategies.
  • Collaboration: Work closely with the recruitment teams, People & Culture, and other internal departments to align marketing efforts with business objectives.
Requirements
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 3+ years' experience in Marketing, with a focus on digital media and social media management.
  • Strong experience in content creation, bringing creative thinking and the ability to generate engaging content.
  • Proficiency in digital marketing tools and platforms, including content management/scheduling systems, social media management tools, and analytics tools.
  • Understanding of website optimisation and SEO.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong attention to detail and a creative mindset.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and supportive work environment.