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Trade Marketing Manager
2 months ago
We are seeking a highly skilled Trade Marketing Manager to join our team at Berkmann Wine Cellars. As a leading wine importer in the UK, we pride ourselves on our expertise and passion for premium wines from around the world.
Key Responsibilities:
- Develop and execute annual trade marketing plans to drive sales and gross profit across our key agency wines.
- Manage channel marketing and key customer marketing, using relevant insights and industry-specific data to inform our strategies.
- Collaborate with the sales team to develop and execute marketing initiatives for new pitches and trade events, such as the Annual Portfolio Tasting.
- Work closely with our winery partners to develop and deliver effective activations and promotions on our wine brands.
- Manage and analyze data to inform marketing decisions and optimize our trade marketing efforts.
Requirements:
- Trade marketing experience, preferably within the drinks industry.
- Excellent communication and interpersonal skills, with the ability to work independently and as part of a team.
- Commercial acumen and numerical understanding, with the ability to analyze data and inform marketing decisions.
- WSET level 2 qualification or higher.
- Passion for wine and a deep understanding of the wine industry.
What We Offer:
- Salary range £40k-£50k, dependent on experience.
- 25 days annual leave rising to 26 days after 5 years' service and 27 days after 10 years' service, plus bank holidays.
- Company pension.
- Annual £250 contribution towards dental costs.
- Generous staff discount on our wine.
- Enhanced maternity and paternity pay.
- A bottle of wine on your birthday and Berkmann anniversary.
- £500 referral scheme.
Working Pattern:
This role is 37.5 hours per week, Monday to Friday (09:00 – 17:30pm), with flexibility to work from home and attend office meetings as needed.