Commercial Product Strategist

2 weeks ago

London, Greater London, United Kingdom 295 Discovery Comm. Europe Full time

About 295 Discovery Comm. Europe

At 295 Discovery Comm. Europe, we're passionate about bringing captivating stories and experiences to audiences worldwide. We believe in the power of storytelling to connect people, inspire imaginations, and shape perspectives. Our dedicated team of creative professionals, technologists, and business experts work together to deliver innovative content and platforms that engage viewers across multiple channels.

Your Role: Commercial Product Strategist

As a Commercial Product Strategist, you'll play a pivotal role in shaping the future of our digital products. You'll be responsible for developing and executing a comprehensive product strategy that aligns with market trends, customer needs, and business objectives.

Key Responsibilities:
  • Craft a roadmap and product strategy to meet evolving market demands within the digital advertising landscape.
  • Gather insights from sales teams, market analysis, and competitor research to identify opportunities for competitive advantage.
  • Maintain centralized roadmaps for CNN and WBD products, ensuring international alignment and adoption.
  • Serve as the primary point of contact for Operations and creative teams regarding product innovation.
  • Track product performance metrics and analyze data to inform continuous improvement and product lifecycle management.
  • Lead the commercialization process from end-to-end, defining goals, KPIs, and success criteria for new products.
  • Own all go-to-market activities and product launches in collaboration with internal sales teams and external partners.
  • Collaborate with revenue management teams to develop pricing strategies and manage associated costs.
  • Develop compelling sales narratives, packaging, and materials alongside commercial and product partners.
  • Contribute to the development of operational workflows for all digital ad sales products within the broader digital department.
Qualifications & Experience:
  • Proven ability to manage large, cross-functional projects from conception to completion.
  • Experience utilizing Business Intelligence platforms (e.g., Looker, Domo, Google Big Query) to create success metrics.
  • SQL skills, with a working knowledge of HTML and JavaScript.
  • Understanding of social media trading and product functionalities.
  • Market awareness of advertiser-focused digital products and solutions.
  • Familiarity with project management tools such as Clarizen.
  • Solid understanding of technical aspects within digital environments, including Connected TV and app ecosystems.

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